{"id":86612,"date":"2024-10-23T18:41:23","date_gmt":"2024-10-23T10:41:23","guid":{"rendered":"https:\/\/www.ioiotimes.com\/?p=86612"},"modified":"2024-10-23T18:42:02","modified_gmt":"2024-10-23T10:42:02","slug":"lg%e7%8d%b2%e9%81%b8%e3%80%8a2024%e5%85%a8%e7%90%83%e6%9c%80%e4%bd%b3%e5%93%81%e7%89%8c%e3%80%8b%ef%bc%8c%e5%93%81%e7%89%8c%e9%87%8d%e5%a1%91%e6%88%b0%e7%95%a5%e6%88%90%e5%8a%9f%e3%80%81%e5%93%81","status":"publish","type":"post","link":"https:\/\/www.ioiotimes.com\/?p=86612","title":{"rendered":"LG\u7372\u9078\u300a2024\u5168\u7403\u6700\u4f73\u54c1\u724c\u300b\uff0c\u54c1\u724c\u91cd\u5851\u6230\u7565\u6210\u529f\u3001\u54c1\u724c\u50f9\u503c\u500d\u589e\u81f365\u5104\u7f8e\u5143"},"content":{"rendered":"\n

\u5168\u7403\u54c1\u724c\u9867\u554f\u516c\u53f8 Interbrand \u8fd1\u671f\u767c\u5e03\u300a2024\u5168\u7403\u6700\u4f73\u54c1\u724c\u300b\u5831\u544a\uff0cLG \u96fb\u5b50 (LG) \u900f\u904e\u5275\u65b0\u54c1\u724c\u7b56\u7565\u65bc\u5168\u7403\u5e02\u5834\u4e0a\u53d6\u5f97\u986f\u8457\u6210\u679c\uff0c\u6210\u529f\u8e8b\u8eab 2024 \u5168\u7403\u767e\u5927\u54c1\u724c\u4e4b\u5217\u3002<\/p>\n\n\n\n

\"\"
\u25b2LG\u7372\u9078\u300a2024\u5168\u7403\u6700\u4f73\u54c1\u724c\u300b\uff0c\u54c1\u724c\u91cd\u5851\u6230\u7565\u6210\u529f\uff0c\u54c1\u724c\u50f9\u503c\u500d\u589e\u81f365\u5104\u7f8e\u5143<\/figcaption><\/figure>\n\n\n\n

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Interbrand \u5c0d\u65bc\u300a2024\u5168\u7403\u6700\u4f73\u54c1\u724c\u300b\u7684\u8a55\u4f30\uff0c\u662f\u57fa\u65bc\u516c\u53f8\u8ca1\u52d9\u8868\u73fe (Company\u2019s Financial Performance)\u3001\u54c1\u724c\u5f71\u97ff\u529b (Role of Brand) \u53ca\u54c1\u724c\u512a\u52e2 (Brand Strength) \u7684\u7d9c\u5408\u5206\u6790\u3002\u4f5c\u70ba\u696d\u754c\u7684\u5148\u9a45\uff0cInterbrand \u7684 ISO \u8a8d\u8b49\u8a55\u4f30\u6a19\u6e96\u5ee3\u6cdb\u88ab\u8996\u70ba\u54c1\u724c\u8207\u884c\u92b7\u9818\u57df\u6700\u53ef\u9760\u7684\u65b9\u6cd5\u4e4b\u4e00\u3002LG \u7684\u54c1\u724c\u50f9\u503c\u5927\u5e45\u63d0\u5347\uff0c\u53cd\u6620\u51fa\u5176\u696d\u52d9\u53ca\u54c1\u724c\u7af6\u722d\u529b\u76f8\u8f03\u65bc\u53bb\u5e74\u6709\u986f\u8457\u9032\u6b65\u3002LG \u5728\u54c1\u724c\u5f71\u97ff\u529b\u548c\u54c1\u724c\u512a\u52e2\u5169\u9805\u6307\u6a19\u4e2d\u7686\u7372\u53d6\u9ad8\u5206\uff0c\u54c1\u724c\u50f9\u503c\u6bd4\u53bb\u5e74\u540c\u671f\u589e\u9577\u4e86 38.7%\uff0cLG \u7372\u5f97\u5168\u7403\u6392\u540d\u7b2c 97 \u4f4d\uff0c\u54c1\u724c\u50f9\u503c\u7d04\u70ba 65 \u5104\u7f8e\u5143\u3002<\/p>\n\n\n\n

Interbrand \u8a8d\u70ba\uff0cLG \u9019\u6b21\u80fd\u5920\u8e8b\u8eab\u767e\u5927\u54c1\u724c\u4e4b\u5217\uff0c\u4e3b\u8981\u6b78\u56e0\u65bc LG \u4f5c\u70ba\u667a\u6167\u751f\u6d3b\u89e3\u6c7a\u65b9\u6848\u516c\u53f8\u7684\u6e05\u6670\u9858\u666f\uff0c\u4ee5\u53ca\u900f\u904e\u4e0d\u65b7\u63a2\u7d22\u65b0\u6a5f\u6703\u6240\u5be6\u73fe\u7684\u6301\u7e8c\u6210\u9577\u3002\u6b64\u5916\uff0cLG \u4e5f\u8abf\u6574\u5176\u54c1\u724c\u7b56\u7565\uff0c\u900f\u904e\u7dda\u4e0a\u53ca\u7dda\u4e0b\u76f8\u4e92\u4e32\u9023\u7684\u6574\u5408\u64cd\u4f5c\uff0c\u4ee5\u78ba\u4fdd\u80fd\u5920\u5728\u4e0d\u540c\u5730\u5340\u548c\u4e16\u4ee3\u4e2d\uff0c\u6301\u7e8c\u8207\u9867\u5ba2\u4e92\u52d5\uff0c\u9032\u800c\u5f15\u8d77\u5171\u9cf4\u3002<\/p>\n\n\n\n

\"\"
\u25b2Interbrand\u8a8d\u70ba\uff0cLG\u8e8b\u8eab\u767e\u5927\u54c1\u724c\u4e4b\u5217\u4e3b\u8981\u6b78\u56e0\u65bcLG\u4f5c\u70ba\u667a\u6167\u751f\u6d3b\u89e3\u6c7a\u65b9\u6848\u516c\u53f8\u7684\u6e05\u6670\u9858\u666f\uff0c\u4e26\u900f\u904e\u4e0d\u65b7\u63a2\u7d22\u65b0\u6a5f\u6703\u5be6\u73fe\u6301\u7e8c\u6210\u9577<\/figcaption><\/figure>\n\n\n\n

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Interbrand \u4e5f\u9ad8\u5ea6\u80af\u5b9a LG \u7684\u300c\u54c1\u724c\u91cd\u5851\u300d\u8a08\u5283\uff0c\u8a72\u8a08\u5283\u81f4\u529b\u65bc\u5c07 LG \u6253\u9020\u6210\u70ba\u4e00\u500b\u5e74\u8f15\u4e14\u5145\u6eff\u6d3b\u529b\u7684\u54c1\u724c\uff0c\u4e26\u5438\u5f15\u4e86\u4f86\u81ea\u4e0d\u540c\u4e16\u4ee3\u8207\u5730\u5340\u7684\u9867\u5ba2\u5171\u9cf4\u3002\u70ba\u5be6\u73fe\u6b64\u9858\u666f\uff0cLG \u7d71\u4e00\u4e86\u5168\u7403\u54c1\u724c\u8a0a\u606f\uff0c\u4e26\u4ee5\u300cLife\u2019 s Good\u300d\u70ba\u54c1\u724c\u627f\u8afe\uff0c\u78ba\u4fdd\u6574\u500b\u7d44\u7e54\u7686\u80fd\u638c\u63e1\u9019\u4e00\u7406\u5ff5\uff0c\u4e26\u5c07\u5176\u878d\u5165\u5728\u6bcf\u4e00\u500b\u9867\u5ba2\u9ad4\u9a57\u7576\u4e2d\uff0c\u9019\u5305\u62ec\u91cd\u65b0\u5b9a\u7fa9\u5176\u54c1\u724c\u5b9a\u4f4d\u548c\u8996\u89ba\u5448\u73fe\u3002<\/p>\n\n\n\n

\u300cLife\u2019s Good\u300d\u51dd\u805a\u4e86\u54c1\u724c\u4f7f\u547d\u7684\u7cbe\u9ad3\uff0c\u5373\u900f\u904e\u7522\u54c1\u3001\u670d\u52d9\u548c\u6e9d\u901a\uff0c\u5e6b\u52a9\u6bcf\u500b\u4eba\u4eab\u53d7\u751f\u6d3b\u4e2d\u7684\u7f8e\u597d\u6642\u523b\u3002\u5728\u6578\u4f4d\u4e16\u754c\u4e2d\uff0cLG \u4ee5\u5404\u9805\u7522\u54c1\u70ba\u9748\u611f\uff0c\u70ba\u300cLife\u2019s Good\u300d\u54c1\u724c\u6a19\u8a9e\u8a2d\u8a08\u65b0\u5b57\u9ad4\uff0c\u4e26\u5c07\u5176\u4f5c\u70ba\u54c1\u724c\u8cc7\u7522\uff0c\u66f4\u5ee3\u6cdb\u5730\u61c9\u7528\u5728\u7522\u54c1\u5305\u88dd\u4e0a\u3002LG \u7684\u54c1\u724c\u8b58\u5225\u5f77\u5f7f\u88ab\u8ce6\u4e88\u751f\u547d\uff0c\u5728\u6578\u4f4d\u5e73\u53f0\u4e0a\u4ee5\u5404\u7a2e\u6709\u8da3\u7684\u65b9\u5f0f\uff0c\u5411\u9867\u5ba2\u5fae\u7b11\u6253\u62db\u547c\u6216\u96a8\u8457\u80cc\u666f\u97f3\u6a02\u79fb\u52d5\uff0c\u70ba\u9867\u5ba2\u5e36\u4f86\u591a\u5143\u8c50\u5bcc\u7684\u9ad4\u9a57\u3002\u900f\u904e\u591a\u6a23\u5316\u7684\u6578\u4f4d\u8868\u73fe\u65b9\u5f0f\uff0cLG \u5f37\u5316\u4e86\u8207\u9867\u5ba2\u7684\u60c5\u611f\u9023\u7d50\u3002<\/p>\n\n\n\n

\"\"
\u25b2LG\u7d71\u4e00\u5168\u7403\u54c1\u724c\u8a0a\u606f\uff0c\u4e26\u4ee5\u300cLife\u2019 s Good\u300d\u70ba\u54c1\u724c\u627f\u8afe\uff0c\u53d7\u5230Interbrand\u7684\u9ad8\u5ea6\u80af\u5b9a<\/figcaption><\/figure>\n\n\n\n

<\/p>\n\n\n\n

\u53f0\u7063 LG \u4ea6\u7a4d\u6975\u5be6\u8e10\u300cLife’s Good\u300d\u7684\u54c1\u724c\u7cbe\u795e\uff0c\u9664\u4e86\u512a\u5316\u6574\u9ad4\u884c\u92b7\u7b56\u7565\u66f4\u8cbc\u8fd1\u5e74\u8f15\u4e16\u4ee3\uff0c\u4e5f\u900f\u904e\u6578\u4f4d\u8f49\u578b\u5f37\u5316\u7dda\u4e0a\u7dda\u4e0b\u7684\u9867\u5ba2\u4e92\u52d5\u9ad4\u9a57\u3002\u540c\u6642\uff0c\u4ee5\u300c\u60c5\u611f\u667a\u6167 (Affectionate Intelligence)\u300d\u70ba\u6838\u5fc3\uff0c\u900f\u904e LG ThinQ \u6253\u9020\u667a\u6167\u5bb6\u96fb\u751f\u614b\u5708\uff0c\u5be6\u73fe\u66f4\u8cbc\u5fc3\u3001\u66f4\u5177\u540c\u7406\u5fc3\u7684\u4f7f\u7528\u8005\u9ad4\u9a57\u3002<\/p>\n\n\n\n

\u5728\u4f01\u696d\u793e\u6703\u8cac\u4efb\u65b9\u9762\uff0c\u900f\u904e\u9577\u5e74\u8207\u559c\u61a8\u5152\u57fa\u91d1\u6703\u5408\u4f5c\u7684\u300c\u9001\u611b\u5230\u90e8\u843d\u300d\uff0c\u4ee5\u53ca\u9022\u7532\u5927\u5b78\u5efa\u7bc9\u5c08\u696d\u5b78\u9662\u300c\u9022\u7532\u5efa\u7bc9\u5c0f\u66f8\u5c4b\u300d\u7b49\u8a08\u756b\u95dc\u61f7\u504f\u9109\uff0c\u4e26\u97ff\u61c9\u5168\u7403\u300cOptimism Your Feed\u300d\u6d3b\u52d5\uff0c\u518d\u5ef6\u4f38\u793e\u300c\u7126\u300d\u6e2c\u9a57\u53ca\u7dda\u4e0b\u8b1b\u5ea7\uff0c\u589e\u9032\u5927\u773e\u5c0d\u5fc3\u7406\u5065\u5eb7\u5e73\u8861\u7684\u91cd\u8996\uff0c\u6bcf\u4e00\u6b65\u90fd\u5f37\u5316\u4e86\u300cLife’s Good\u300d\u7684\u54c1\u724c\u50b3\u905e\u3002<\/p>\n\n\n\n

\"\"
\u25b2\u53f0\u7063LG\u7a4d\u6975\u5be6\u8e10\u300cLife’s Good\u300d\u7684\u54c1\u724c\u7cbe\u795e\uff0c\u5728\u4f01\u696d\u793e\u6703\u8cac\u4efb\u65b9\u9762\uff0c\u9577\u5e74\u8207\u559c\u61a8\u5152\u57fa\u91d1\u6703\u5408\u4f5c\u300c\u9001\u611b\u5230\u90e8\u843d\u300d\u8a08\u756b<\/figcaption><\/figure>\n\n\n\n

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\"\"
\u25b2\u53f0\u7063LG\u4eca\u5e74\u66f4\u6295\u5165\u9022\u7532\u5927\u5b78\u5efa\u7bc9\u5c08\u696d\u5b78\u9662\u300c\u9022\u7532\u5efa\u7bc9\u5c0f\u66f8\u5c4b\u300d\u8a08\u756b\u95dc\u61f7\u504f\u9109\uff0c\u5f37\u5316\u300cLife’s Good\u300d\u54c1\u724c\u7cbe\u795e\u50b3\u905e<\/figcaption><\/figure>\n\n\n\n

<\/p>\n\n\n\n

LG \u96fb\u5b50\u57f7\u884c\u9577 William Cho \u8868\u793a\uff1a\u300cLG \u6b63\u5f9e\u9818\u5148\u7684\u5bb6\u96fb\u53ca\u6d88\u8cbb\u6027\u96fb\u5b50\u7522\u54c1\u516c\u53f8\uff0c\u8f49\u578b\u70ba\u667a\u6167\u751f\u6d3b\u89e3\u6c7a\u65b9\u6848\u516c\u53f8\u3002\u6211\u5011\u4ee5\u9577\u671f\u79c9\u6301\u7684\u54c1\u724c\u627f\u8afe\u300eLife’s Good\u300f\u70ba\u57fa\u790e\uff0c\u5c07\u5176\u4f5c\u70ba\u8f49\u578b\u7684\u6838\u5fc3\u8003\u91cf\u4e4b\u4e00\uff0c\u555f\u52d5\u4e86\u54c1\u724c\u91cd\u5851\u8a08\u5283\u3002\u5728\u9019\u500b\u8f49\u578b\u7684\u91cc\u7a0b\u7891\u4e2d\uff0c\u6211\u5011\u5f88\u69ae\u5e78\u518d\u6b21\u88ab\u8a55\u9078\u70ba\u5168\u7403\u767e\u5927\u54c1\u724c\u4e4b\u4e00\uff0c\u9019\u4e0d\u50c5\u8b49\u660e\u4e86\u6211\u5011\u5f37\u5927\u7684\u54c1\u724c\u5f71\u97ff\u529b\uff0c\u4e5f\u5c55\u73fe\u4e86\u6211\u5011\u7684\u6210\u9577\u6f5b\u529b\u3002\u300d

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\ud83d\udfe6\u73fe\u5728\u5c31\u52a0\u5165 ioioTIMES \u81c9\u66f8\u7c89\u7d72\u5718<\/a> \u66f4\u591a\u4e92\u52d5\u3001\u66f4\u591a\u597d\u5eb7\u650f\u62b5\u52a0!!<\/strong>
\ud83d\udfe6\u6211\u5011\u6709LINE TODAY<\/a>\u983b\u9053\u4e86\uff0c\u5feb\u4f86\u8ffd\u8e2a\u6211\u5011\u5427!!–\u6700\u65b0\u79d1\u6280\u65b0\u805e \u76e1\u5728\u4f60\u624b<\/strong><\/h4>\n","protected":false},"excerpt":{"rendered":"

\u5168\u7403\u54c1\u724c\u9867\u554f\u516c\u53f8 Interbran<\/p>\n","protected":false},"author":3,"featured_media":86642,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[13],"tags":[11526,580,2923,550],"class_list":["post-86612","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-11526","tag-focus","tag-interbrand","tag-lg"],"_links":{"self":[{"href":"https:\/\/www.ioiotimes.com\/index.php?rest_route=\/wp\/v2\/posts\/86612"}],"collection":[{"href":"https:\/\/www.ioiotimes.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ioiotimes.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ioiotimes.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ioiotimes.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=86612"}],"version-history":[{"count":4,"href":"https:\/\/www.ioiotimes.com\/index.php?rest_route=\/wp\/v2\/posts\/86612\/revisions"}],"predecessor-version":[{"id":86643,"href":"https:\/\/www.ioiotimes.com\/index.php?rest_route=\/wp\/v2\/posts\/86612\/revisions\/86643"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ioiotimes.com\/index.php?rest_route=\/wp\/v2\/media\/86642"}],"wp:attachment":[{"href":"https:\/\/www.ioiotimes.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=86612"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ioiotimes.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=86612"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ioiotimes.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=86612"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}