{"id":5110,"date":"2022-09-24T09:49:00","date_gmt":"2022-09-24T01:49:00","guid":{"rendered":"https:\/\/www.ioiotimes.com\/?p=5110"},"modified":"2022-09-26T00:52:53","modified_gmt":"2022-09-25T16:52:53","slug":"line-tv%e5%8a%a0%e5%85%a5unified-id-2-0%e5%bb%a3%e5%91%8a%e7%94%9f%e6%85%8b%e5%9c%88%e3%80%81%e5%8a%a9%e5%8a%9b%e9%96%8b%e6%94%be%e7%b6%b2%e8%b7%af%e6%93%b4%e5%a4%a7%e7%99%bc%e5%b1%95","status":"publish","type":"post","link":"https:\/\/www.ioiotimes.com\/?p=5110","title":{"rendered":"LINE TV\u52a0\u5165Unified ID 2.0\u5ee3\u544a\u751f\u614b\u5708\u3001\u52a9\u529b\u958b\u653e\u7db2\u8def\u64f4\u5927\u767c\u5c55"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>\u5168\u65b0\u89e3\u6c7a\u65b9\u6848\u5f37\u5316\u96b1\u79c1\u4fdd\u8b77\u3001\u5e6b\u52a9\u54c1\u724c\u4ee5\u9ad8\u95dc\u806f\u6027\u5ee3\u544a\u6709\u6548\u89f8\u53ca\u6d88\u8cbb\u8005<\/strong><\/h2>\n\n\n\n<p>The Trade Desk \uff0822\uff09\u65e5\u5ba3\u5e03\u884c\u52d5\u5f71\u97f3\u4e32\u6d41\u5e73\u53f0 LINE TV \u52a0\u5165 Unified ID 2.0 \u6578\u4f4d\u8eab\u4efd\u8b58\u5225\u89e3\u6c7a\u65b9\u6848\uff0c\u5728\u52a0\u5f37\u7528\u6236\u96b1\u79c1\u4fdd\u8b77\u3001\u63d0\u5347\u7dda\u4e0a\u9ad4\u9a57\u7684\u540c\u6642\uff0c\u89e3\u6c7a\u5ee3\u544a\u4e3b\u6240\u9762\u81e8\u7684\u533f\u540d ID \u8ffd\u8e64\u6311\u6230\u3002\u4f34\u96a8\u7528\u6236\u96b1\u79c1\u6b0a\u610f\u8b58\u62ac\u982d\uff0c\u5404\u570b\u653f\u5e9c\u9678\u7e8c\u5236\u5b9a\u6cd5\u898f\u4fdd\u969c\u6d88\u8cbb\u8005\u6578\u64da\u96b1\u79c1\uff0c\u52a0\u4e0a\u7b2c\u4e09\u65b9 Cookie \u9000\u5834\u5373\u5c07\u9032\u5165\u5012\u6578\u3001\u884c\u52d5\u88dd\u7f6e\u4ea6\u5f9e\u53bb\u5e74\u8d77\u589e\u6dfb\u65b0\u7248\u96b1\u79c1\u653f\u7b56\uff0c\u958b\u767c\u8005\u5fc5\u9808\u70ba\u6b64\u505a\u597d\u5f8c\u7e8c\u898f\u5283\uff0c\u6b64\u8209\u7121\u7591\u5927\u5e45\u589e\u52a0\u5ee3\u544a\u4e3b\u7372\u53d6\u6578\u64da\u7684\u56f0\u96e3\u7a0b\u5ea6\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"405\" src=\"https:\/\/www.ioiotimes.com\/wordpress\/wp-content\/uploads\/2022\/09\/20220924-line01.jpg\" alt=\"\" class=\"wp-image-5111\" title=\"\" srcset=\"https:\/\/www.ioiotimes.com\/wordpress\/wp-content\/uploads\/2022\/09\/20220924-line01.jpg 720w, https:\/\/www.ioiotimes.com\/wordpress\/wp-content\/uploads\/2022\/09\/20220924-line01-300x169.jpg 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/figure><\/div>\n\n\n<p>Unified ID 2.0 \u6700\u521d\u7531 The Trade Desk \u958b\u767c\uff0c\u662f\u5f9e\u6d88\u8cbb\u8005\u89d2\u5ea6\u8a2d\u8a08\u3001\u7522\u696d\u9818\u5148\u7684\u7db2\u8def\u8eab\u5206\u8b58\u5225\u65b9\u6848\uff0c\u8457\u773c\u65bc\u63d0\u5347\u6d88\u8cbb\u8005\u96b1\u79c1\u4fdd\u8b77\u8207\u63a7\u5236\u6b0a\uff0c\u540c\u6642\u4fdd\u6709\u95dc\u806f\u6027\u5ee3\u544a\u7684\u50f9\u503c\u3002Unified ID 2.0 \u7db2\u8def\u8eab\u4efd\u8b58\u5225\u89e3\u6c7a\u65b9\u6848\u53ef\u517c\u9867\u7528\u6236\u5c0d\u96b1\u79c1\u4fdd\u8b77\u7684\u8981\u6c42\uff0c\u4ee5\u53ca\u5354\u52a9\u884c\u92b7\u4eba\u54e1\u7cbe\u6e96\u89f8\u53ca\u6d88\u8cbb\u8005\uff0c\u4e0d\u50c5\u5099\u53d7\u5404\u754c\u95dc\u6ce8\uff0c\u751a\u81f3\u66f4\u6709\u671b\u6210\u70ba\u696d\u754c\u65b0\u6a19\u6e96\u3002<\/p>\n\n\n\n<p>LINE TV \u4ee5\u63d0\u5347\u670d\u52d9\u54c1\u8cea\u3001\u7dad\u8b77\u7528\u6236\u6b0a\u76ca\u70ba\u6838\u5fc3\uff0c\u6301\u7e8c\u512a\u5316\u5ee3\u544a\u96a8\u9078\u8996\u8a0a\uff08AVOD\uff09\u7528\u6236\u89c0\u5f71\u9ad4\u9a57\uff0c\u6b63\u5f0f\u5ba3\u5e03\u52a0\u5165\u5177\u5099\u96b1\u79c1\u6027\u3001\u900f\u660e\u7684\u7db2\u8def\u8eab\u5206\u8b58\u5225\u89e3\u6c7a\u65b9\u6848 Unified ID 2.0\uff0c\u5354\u52a9\u5ee3\u544a\u4e3b\u66f4\u6709\u6548\u7684\u89f8\u53ca\u76ee\u6a19\u53d7\u773e\uff0c\u540c\u6642\u501f\u52a9 LINE TV \u5167\u90e8\u8cc7\u6599\u7dad\u904b\u5718\u968a\uff0c\u4ee5\u66f4\u6709\u7cfb\u7d71\u3001\u5ef6\u7e8c\u6027\u7684\u65b9\u5f0f\u8490\u96c6\u7db2\u8def\u8db3\u8de1\uff0c\u63d0\u5347\u5ee3\u544a\u6295\u905e\u7cbe\u6e96\u5ea6\u53ca\u6548\u5ea6\u3002\u7531\u65bc Unified ID 2.0 \u9069\u7528\u65bc OTT (over-the-top) \u00a0\u8207 CTV (Connected TV)\uff0c\u5ee3\u544a\u4e3b\u5c07\u53ef\u66f4\u7cbe\u7d30\u7684\u7d30\u5206\u5e73\u53f0\u7528\u6236\u3002<\/p>\n\n\n\n<p>LINE TV \u5ee3\u544a\u4e8b\u696d\u90e8\u7e3d\u76e3\u5510\u8207\u74bf\u8868\u793a\uff1a\u300c\u900f\u904e\u63d0\u4f9b\u512a\u8cea\u6232\u5287\u3001\u7d9c\u85dd\u4ee5\u53ca\u6240\u6295\u8cc7\u7684\u539f\u5275\u81ea\u88fd\u5167\u5bb9\uff0cLINE TV \u6708\u6d3b\u8e8d\u7528\u6236\u73fe\u5df2\u9054\u5230 500 \u842c\uff0c\u662f\u53f0\u7063\u5730\u5340\u6700\u5177\u5f71\u97ff\u529b\u7684\u884c\u52d5\u5f71\u97f3\u4e32\u6d41\u5e73\u53f0\u3002\u70ba\u63d0\u5347\u7528\u6236\u89c0\u5f71\u9ad4\u9a57\u3001\u63d0\u4f9b\u5ee3\u544a\u4e3b\u66f4\u7cbe\u6e96\u6709\u6548\u7684\u6578\u4f4d\u8eab\u4efd\u8b58\u5225\u89e3\u6c7a\u65b9\u6848\uff0c\u6211\u5011\u5ba3\u5e03 LINE TV \u6b63\u5f0f\u52a0\u5165 Unified ID 2.0 \u5ee3\u544a\u751f\u614b\u5708\uff0c\u671f\u5f85\u5b83\u80fd\u5920\u767c\u63ee\u5177\u96b1\u79c1\u6027\u3001\u900f\u660e\u5316\u7b49\u7279\u6027\uff0c\u4e26\u5145\u5206\u5c55\u73fe\u7b2c\u4e00\u65b9\u6578\u64da\u7684\u512a\u52e2\uff0c\u626e\u6f14\u4e32\u8d77\u7528\u6236\u3001\u5ee3\u544a\u4e3b\u3001\u5a92\u9ad4\u4e09\u8d0f\u7684\u6838\u5fc3\u89d2\u8272\u3002\u300d <\/p>\n\n\n\n<p>The Trade Desk \u5317\u4e9e\u5340\u5a92\u9ad4\u5925\u4f34\u95dc\u4fc2\u8cc7\u6df1\u7e3d\u76e3\u8521\u79c9\u71b9\u8868\u793a\uff1a\u300c\u6211\u5011\u5f88\u9ad8\u8208\u770b\u5230 LINE TV \u5c0e\u5165Unified ID 2.0\uff0c\u610f\u5473\u8457\u696d\u754c\u9818\u5148\u7684\u884c\u52d5\u5f71\u97f3\u4e32\u6d41\u5e73\u53f0\u4e4b\u4e00\u4e5f\u52a0\u5165\u66f4\u9f90\u5927\u7684\u5ee3\u544a\u751f\u614b\u5708\uff0c\u958b\u5275\u53f0\u7063\u6578\u4f4d\u8eab\u4efd\u8b58\u5225\u7684\u65b0\u5c40\u9762\u3002\u96a8\u8457\u7db2\u8def\u74b0\u5883\u671d\u5411 Cookieless \u9081\u9032\uff0c\u672a\u4f86\u7528\u6236\u53ef\u81ea\u4e3b\u6c7a\u5b9a\u662f\u5426\u5c07\u7db2\u8def\u8db3\u8de1\u63d0\u4f9b\u5e73\u53f0\u65b9\u4f7f\u7528\uff0c Unified ID 2.0 \u4f5c\u70ba\u5c0d\u7576\u524d\u884c\u696d\u6a19\u6e96\u7684\u5347\u7d1a\u548c\u6539\u9032\uff0c\u5c07\u70ba\u6d88\u8cbb\u8005\u5e36\u4f86\u66f4\u4f73\u500b\u4eba\u5316\u7684\u5ee3\u544a\u9ad4\u9a57\u3002\u300d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5168\u65b0\u89e3\u6c7a\u65b9\u6848\u5f37\u5316\u96b1\u79c1\u4fdd\u8b77\u3001\u5e6b\u52a9\u54c1\u724c\u4ee5<\/p>\n","protected":false},"author":3,"featured_media":5111,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[13],"tags":[1404,1405,1406],"class_list":["post-5110","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-line-tv","tag-unified-id-2-0","tag-1406"],"_links":{"self":[{"href":"https:\/\/www.ioiotimes.com\/index.php?rest_route=\/wp\/v2\/posts\/5110"}],"collection":[{"href":"https:\/\/www.ioiotimes.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ioiotimes.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ioiotimes.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ioiotimes.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5110"}],"version-history":[{"count":1,"href":"https:\/\/www.ioiotimes.com\/index.php?rest_route=\/wp\/v2\/posts\/5110\/revisions"}],"predecessor-version":[{"id":5112,"href":"https:\/\/www.ioiotimes.com\/index.php?rest_route=\/wp\/v2\/posts\/5110\/revisions\/5112"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ioiotimes.com\/index.php?rest_route=\/wp\/v2\/media\/5111"}],"wp:attachment":[{"href":"https:\/\/www.ioiotimes.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ioiotimes.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ioiotimes.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}