{"id":43774,"date":"2023-09-15T10:44:31","date_gmt":"2023-09-15T02:44:31","guid":{"rendered":"https:\/\/www.ioiotimes.com\/?p=43774"},"modified":"2023-09-15T14:31:21","modified_gmt":"2023-09-15T06:31:21","slug":"foodpanda%e9%a6%96%e8%be%a6-%e3%80%8a2023-panda-ads%e9%9b%b6%e5%94%ae%e5%aa%92%e9%ab%94%e5%bb%a3%e5%91%8a%e8%b6%a8%e5%8b%a2%e8%ab%96%e5%a3%87%e3%80%8b%e5%8c%af%e9%9b%86%e9%a0%82%e5%b0%96%e9%9b%b6","status":"publish","type":"post","link":"https:\/\/www.ioiotimes.com\/?p=43774","title":{"rendered":"foodpanda\u9996\u8fa6\u300a2023 panda ads\u96f6\u552e\u5a92\u9ad4\u5ee3\u544a\u8da8\u52e2\u8ad6\u58c7\u300b\u532f\u96c6\u9802\u5c16\u96f6\u552e\u4f01\u696d\uff0c\u4e00\u540c\u89e3\u5bc6\u5916\u9001\u5e73\u53f0\u5ee3\u544a\u5546\u696d\u6a21\u5f0f"},"content":{"rendered":"\n

\u96a8\u8457\u96f6\u552e\u696d\u3001\u5a92\u9ad4\u5ee3\u544a\u7684\u751f\u614b\u4e0d\u65b7\u6539\u8b8a\uff0c\u4f01\u696d\u90fd\u7d1b\u7d1b\u5c07\u8cc7\u6e90\u6295\u5165\u300c\u96f6\u552e\u5a92\u9ad4\u5ee3\u544a\u00a0(Retail Media Network)\u300d\uff1bRMN \u662f\u4ee5\u300c\u6578\u64da\u300d\u70ba\u57fa\u790e\uff0c\u900f\u904e\u6703\u54e1\u8cc7\u6599\u4e26\u6839\u64da\u6d88\u8cbb\u8ecc\u8de1\u3001\u7db2\u7ad9\u884c\u70ba\u9032\u800c\u8490\u96c6\u5230\u7684\u7b2c\u4e00\u624b\u8cc7\u6599\uff0c\u5373\u70ba\u7b2c\u4e00\u65b9\u6578\u64da\uff08First-party Data\uff09\uff0c\u800c\u9019\u6b63\u662f\u727d\u8d77\u54c1\u724c\u8207\u6578\u4f4d\u884c\u92b7\u7684\u95dc\u9375\u9023\u7d50\u3002<\/p>\n\n\n\n

\u5fb7\u5546 foodpanda (14\u65e5) \u9996\u6b21\u5728\u53f0\u8209\u8fa6\u300a2023 panda ads\u96f6\u552e\u5a92\u9ad4\u5ee3\u544a\u8da8\u52e2\u8ad6\u58c7\u300b\uff0c\u63ed\u9732\u5982\u4f55\u900f\u904e\u5e73\u53f0\u512a\u52e2\uff0c\u7d50\u5408\u7dda\u4e0a\u7dda\u4e0b\u8cc7\u6e90\u651c\u624b\u54c1\u724c\u5ba2\u6236\u7aef\u4e00\u540c\u6210\u9577\u3002\u73fe\u5834\u4e0d\u50c5\u7531 foodpanda \u4e9e\u592a\u5730\u5340\u5ee3\u544a\u66a8\u7570\u696d\u5408\u4f5c\u7e3d\u76e3\uff0dToni Ruotanen\u00a0\u5206\u4eab\u7b2c\u4e00\u624b\u7522\u696d\u5e02\u5834\u6d1e\u5bdf\u8207\u5ee3\u544a\u8da8\u52e2\uff0c\u66f4\u9080\u8acb\u5230\u53ef\u53e3\u53ef\u6a02\u516c\u53f8\u9999\u6e2f\u3001\u53f0\u7063\u3001\u6fb3\u9580\u53ca\u8499\u53e4\u5340\u00a0\u5ba2\u6236\u53ca\u5546\u52d9\u9818\u5c0e\u8cc7\u6df1\u7e3d\u76e3\uff0dJoseph Leung\u00a0\u4e00\u540c\u5c0d\u8ac7\uff0c\u6301\u7e8c\u7d93\u71df\u672a\u4f86\u5171\u540c\u76ee\u6a19\uff0c\u651c\u624b\u822a\u5411\u300c\u65b0\u96f6\u552e\u6642\u4ee3\u300d\uff01<\/p>\n\n\n\n

\"\"
\u25b2foodpanda\u9996\u8fa6 \u300a2023 panda ads\u96f6\u552e\u5a92\u9ad4\u5ee3\u544a\u8da8\u52e2\u8ad6\u58c7\u300b\uff0c\u672c\u6b21\u8ad6\u58c7\u532f\u96c6\u5168\u7403\u9802\u5c16\u4f01\u696d\uff0c\u91dd\u5c0d\u96f6\u552e\u5a92\u9ad4\u5ee3\u544a\u7684\u8b70\u984c\uff0c\u4e00\u540c\u63a2\u8a0e\u672a\u4f86\u7b56\u7565\u76ee\u6a19<\/figcaption><\/figure>\n\n\n\n

<\/p>\n\n\n\n

foodpanda\u9996\u5834\u300a2023 panda ads\u96f6\u552e\u5a92\u9ad4\u5ee3\u544a\u8da8\u52e2\u8ad6\u58c7\u300b\u63ed\u9732\u53f0\u7063\u5e02\u5834\u6982\u6cc1\u8207\u7522\u696d\u8da8\u52e2\u6d1e\u5bdf<\/strong><\/h3>\n\n\n\n

foodpanda \u5206\u6790\uff0c\u8fd1\u5e74\u4f86\u5f9e GDPR \u4e00\u822c\u8cc7\u6599\u4fdd\u8b77\u539f\u5247\u5230 Google \u8207 Apple \u5169\u5927\u79d1\u6280\u5de8\u64d8\u5c0d\u65bc\u7b2c\u4e09\u65b9\u6578\u64da\u7684\u7981\u7528\u7b49\uff0c\u672a\u4f86\u96f6\u552e\u54c1\u724c\u5c07\u9762\u81e8\u66f4\u52a0\u56f0\u96e3\u7684\u6578\u64da\u8490\u96c6\u6311\u6230\u3002foodpanda \u884c\u92b7\u7e3d\u76e3\uff0d\u9673\u5609\u5b5f\u8868\u793a\uff1a\u300c\u53f0\u7063 foodpanda \u7684\u7528\u6236\u4e2d\uff0c\u9054 70% \u662f\u5177\u6709\u9ad8\u5ea6\u6f5b\u5728\u6d88\u8cbb\u529b\u7684\u5ba2\u7fa4\u3002\u4e5f\u6b63\u56e0\u5e73\u53f0\u4e2d\u5305\u542b\u5916\u9001\u3001\u5916\u5e36\u7b49\u670d\u52d9\uff0c\u900f\u904e\u5e73\u53f0\u6578\u64da\u7684\u5171\u4eab\uff0c\u00a0panda ads \u8a02\u9910\u7684\u6d88\u8cbb\u8ecc\u8de1\u5c31\u80fd\u8ffd\u8e64\u5230\u6d88\u8cbb\u8005\u7684\u5546\u54c1\u611b\u597d\u3001\u8cfc\u8cb7\u6b77\u53f2\u3001\u884c\u70ba\u6a21\u5f0f\u3001\u4ed8\u6b3e\u65b9\u5f0f\u7b49\uff0c\u5728\u7b2c\u4e09\u65b9\u6578\u64da\u9010\u6f38\u5931\u5b88\u7684\u672a\u4f86\uff0c\u64c1\u6709\u5ee3\u5927\u6578\u64da\u5eab\u7684 panda ads\uff0c\u66f4\u80fd\u5e6b\u52a9\u54c1\u724c\u7528\u6578\u64da\u9a45\u52d5\u7cbe\u6e96\u884c\u92b7\u3002\u300d<\/p>\n\n\n\n

\u800c foodpanda \u4e9e\u592a\u5730\u5340\u5ee3\u544a\u66a8\u7570\u696d\u5408\u4f5c\u7e3d\u76e3\u00a0\u2013 Toni Ruotanen\u00a0\u4e5f\u5206\u4eab\uff1a\u300c\u6839\u64da Group M \u8207 IAB SEA+india \u7b49\u6a5f\u69cb\u7684\u5206\u6790\u8abf\u67e5\u6307\u51fa\uff0c\u672a\u4f86\u6d88\u8cbb\u8005\u7fd2\u6163\u5c07\u6703\u6709\u6240\u8f49\u8b8a\uff0c\u6d88\u8cbb\u8005\u5011\u4e0d\u50c5\u50be\u5411\u76f4\u63a5\u8207\u54c1\u724c\u6e9d\u901a\uff0c\u4e5f\u6709\u66f4\u52a0\u660e\u78ba\u7684\u8cfc\u8cb7\u610f\u9858\u53ca\u52d5\u6a5f\u3002\u800c\u9019\u4e5f\u8b93\u4e9e\u6d32\u5730\u5340\u7684\u884c\u92b7\u4eba\u624d\u5011\u66f4\u52a0\u6ce8\u610f\u96f6\u552e\u5a92\u9ad4\u5ee3\u544a\u7684\u91cd\u8981\u6027\uff0c\u6839\u64da\u6578\u64da\u6307\u51fa\uff0c\u5c07\u8fd1 6 \u6210\u7684\u54c1\u724c\u4e3b\u8a8d\u70ba\u96f6\u552e\u5a92\u9ad4\u5ee3\u544a\u5c07\u6709\u6548\u5730\u89f8\u53ca\u4ed6\u5011\u7684\u53d7\u773e\u3001\u4e5f\u6709\u8fd1 6 \u6210\u7684\u54c1\u724c\u4e3b\u9810\u671f\u5728\u63a5\u4e0b\u4f86\u7684 12 \u500b\u6708\u5167\u589e\u52a0\u4ed6\u5011\u7684\u96f6\u552e\u5a92\u9ad4\u5ee3\u544a\u6295\u653e\u3002\u300d<\/p>\n\n\n\n

\"\"
\u25b2foodpanda\u4e9e\u592a\u5730\u5340\u5ee3\u544a\u66a8\u7570\u696d\u5408\u4f5c\u7e3d\u76e3\uff0dToni Ruotanen \u66f4\u4ee5\u7b2c\u4e09\u65b9\u6a5f\u69cb\u7684\u6578\u64da\u4f50\u8b49\uff0c\u5206\u6790\u51fa\u672a\u4f86\u7522\u696d\u5e02\u5834\u7684\u6d1e\u5bdf\u8207\u8da8\u52e2<\/figcaption><\/figure>\n\n\n\n

<\/p>\n\n\n\n

foodpanda\u6d3b\u7528\u7b2c\u4e00\u65b9\u6578\u64da\u52a9\u529b\u54c1\u724c\uff0c\u651c\u624b\u53ef\u53e3\u53ef\u6a02\u3001\u4efb\u5929\u5802\uff0c\u4f48\u5c40\u65b0\u96f6\u552e\u6642\u4ee3<\/strong><\/h3>\n\n\n\n

panda\u00a0ads \u7684\u5ee3\u544a\u512a\u52e2\u8207\u9ad8\u9054 8 \u6210\u4ee5\u4e0a\u7684\u7528\u6236\u7559\u5b58\u7387\uff0c\u9a45\u52d5\u5404\u754c\u9818\u5c0e\u54c1\u724c\u7d1b\u7d1b\u52a0\u5165 foodpanda \u7684\u884c\u5217\u3002\u5168\u7403\u98f2\u54c1\u6307\u6a19\u6027\u54c1\u724c\u53ef\u53e3\u53ef\u6a02\u3001\u904a\u6232\u754c\u9738\u4e3b\u4efb\u5929\u5802\u3001adidas \u7b49\u90fd\u662f panda ads \u7684\u9577\u671f\u5408\u4f5c\u5925\u4f34\u3002\u8ad6\u58c7\u9080\u8acb\u5230\u5168\u7403\u6700\u5177\u54c1\u724c\u50f9\u503c\u524d\u5341\u5927\u4f01\u696d\u4e4b\u4e00\u7684\u53ef\u53e3\u53ef\u6a02\u516c\u53f8\u9999\u6e2f\u3001\u53f0\u7063\u3001\u6fb3\u9580\u53ca\u8499\u53e4\u5340\u00a0\u5ba2\u6236\u53ca\u5546\u52d9\u9818\u5c0e\u8cc7\u6df1\u7e3d\u76e3\uff0dJoseph Leung\u00a0\u5206\u4eab\u8207 foodpanda \u5982\u4f55\u5275\u9020\u6d88\u8cbb\u8005\u4f7f\u7528\u6642\u6a5f\uff0c\u5c07\u300c\u7528\u9910\u5c31\u662f\u8981\u642d\u53ef\u53e3\u53ef\u6a02\u300d\u7684\u5370\u8c61\u6df1\u690d\u7528\u6236\u5fc3\u4e2d\uff0c\u9032\u800c\u5e36\u52d5\u9f90\u5927\u92b7\u91cf\u3002<\/p>\n\n\n\n

Joseph \u4e5f\u6307\u51fa\uff0c\u300cfoodpanda \u7528\u6236\u773e\u591a\uff0c\u4e0d\u8ad6\u662f\u5916\u9001\u6216\u751f\u9bae\u96dc\u8ca8\u5e73\u53f0\u90fd\u8207\u53ef\u53e3\u53ef\u6a02\u6709\u975e\u5e38\u7dca\u5bc6\u7684\u9023\u7d50\uff0c\u914d\u5408\u958b\u7f50\u9b54\u529b\u98df\u5149\u7684\u884c\u92b7\u5c08\u6848\uff0cpanda ads \u66f4\u70ba\u6211\u5011\u91cf\u8eab\u8a02\u88fd\u4e86\u4e00\u5957\u6709\u6548\u7684\u92b7\u552e\u7b56\u7565\uff0c\u5176\u4e2d\u5c31\u5305\u542b\u4e86\u9032\u7ad9\u8f2a\u64ad\u5ee3\u544a\u7684\u63a8\u9001\uff0c\u800c\u5728\u7d9c\u5408\u5404\u7a2e\u677f\u4f4d\u642d\u914d\u7684\u5927\u91cf\u89f8\u53ca\u4e0b\uff0c\u73fe\u5728\u5927\u5bb6\u90fd\u77e5\u9053\uff0c\u5728\u6b61\u805a\u7684\u6642\u523b\u88e1\uff0c\u7528\u9910\u8981\u914d\u53ef\u53e3\u53ef\u6a02\uff01\u00a0\u300d\u800c\u4ee5\u4efb\u5929\u5802\u66a2\u92b7\u904a\u6232\u300a\u85a9\u723e\u9054\u50b3\u8aaa\u300b\u70ba\u4f8b\uff0c\u9664\u4e86\u4e0a\u67b6\u718a\u8c93\u8d85\u5e02\u5916\uff0c\u7d50\u5408 APP \u7ad9\u5167\u5916\u5168\u7248\u4f4d\u5ee3\u544a\u9032\u884c\u5f37\u529b\u66dd\u5149\uff0c\u63d0\u5347\u6f5b\u5728\u53d7\u773e\u7684\u597d\u5947\u5fc3\uff0c\u5176\u4e2d\u300c\u591c\u8c93\u65cf\u5927\u88dc\u5e16\u8d85\u503c\u79ae\u5305\u300d\u4e5f\u70ba\u5176\u4ed6\u9910\u98f2\u3001\u4fdd\u5065\u54c1\u7b49\u54c1\u724c\u5275\u9020\u5171\u540c\u4f7f\u7528\u92b7\u552e\u60c5\u5883\uff0c\u5275\u9020\u96d9\u8d0f\u5c40\u9762\u3002<\/p>\n\n\n\n

\"\"
\u25b2\u53ef\u53e3\u53ef\u6a02\u5ba2\u6236\u53ca\u5546\u52d9\u9818\u5c0e\u8cc7\u6df1\u7e3d\u76e3\uff0dJoseph Leung\uff0c\u4e5f\u5230\u5834\u5171\u8944\u76db\u8209\uff0c\u71b1\u60c5\u5206\u4eab\u904e\u53bb\u66fe\u8207foodpanda\u7684\u6df1\u5ea6\u5408\u4f5c\u53ca\u6548\u76ca<\/figcaption><\/figure>\n\n\n\n

<\/p>\n\n\n\n

\u5168\u7403\u54c1\u724c\u6301\u7e8c\u56e0\u61c9\u4e0d\u540c\u6d88\u8cbb\u8005\u9700\u6c42\u3001\u5feb\u901f\u8abf\u6574\u884c\u92b7\u7b56\u7565\uff0c\u4ee5\u8ddf\u4e0a\u7528\u6236\u884c\u70ba\u7684\u6539\u8b8a\uff0c\u4e26\u5275\u9020\u66f4\u5b8c\u5584\u7684\u670d\u52d9\u3002\u56e0\u6b64\uff0cpanda ads \u4e0d\u65b7\u512a\u5316\u6578\u4f4d\u6280\u8853\uff0c\u5728\u92b7\u552e\u7684\u5404\u74b0\u7bc0\u4e2d\u5236\u8a02\u5168\u9762\u884c\u92b7\u7b56\u7565\uff0c\u672a\u4f86\u4e5f\u5c07\u63d0\u4f9b\u66f4\u7cbe\u78ba\u7684\u53d7\u773e\u5206\u985e\uff0c\u4f8b\u5982\uff1a\u7528\u6236\u7684\u767c\u5361\u9280\u884c\u3001\u96fb\u4fe1\u696d\u8005\u7b49\uff0c\u63d0\u9ad8\u5ee3\u544a\u66dd\u5149\u7387\u3002\u5728\u6578\u64da\u788e\u7247\u5316\u6642\u4ee3\uff0cfoodpanda \u770b\u597d\u5e02\u5834\u6f5b\u529b\u8207\u9f90\u5927\u9700\u6c42\u3001\u638c\u63e1\u5148\u6a5f\uff0c\u7a4d\u6975\u767c\u5c55\u5916\u9001\u5e73\u53f0\u7684\u65b0\u5546\u696d\u6a21\u5f0f\uff0c\u5354\u52a9\u54c1\u724c\u5ee3\u544a\u4e3b\u4e00\u8d77\u61c9\u5c0d\u672a\u4f86\u7684\u6311\u6230\u3002<\/p>\n\n\n\n

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\ud83d\udfe6\u73fe\u5728\u5c31\u52a0\u5165 ioioTIMES \u81c9\u66f8\u7c89\u7d72\u5718<\/a> \u66f4\u591a\u4e92\u52d5\u3001\u66f4\u591a\u597d\u5eb7\u650f\u62b5\u52a0!!<\/strong>
\ud83d\udfe6\u6211\u5011\u6709LINE TODAY<\/a>\u983b\u9053\u4e86\uff0c\u5feb\u4f86\u8ffd\u8e2a\u6211\u5011\u5427!!–\u6700\u65b0\u79d1\u6280\u65b0\u805e \u76e1\u5728\u4f60\u624b<\/strong><\/h4>\n","protected":false},"excerpt":{"rendered":"

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