{"id":131063,"date":"2025-12-01T17:50:21","date_gmt":"2025-12-01T09:50:21","guid":{"rendered":"https:\/\/www.ioiotimes.com\/?p=131063"},"modified":"2025-12-01T17:50:23","modified_gmt":"2025-12-01T09:50:23","slug":"sap-emarsys%e6%9c%80%e6%96%b0%e7%a0%94%e7%a9%b6%e9%a1%af%e7%a4%ba%ef%bc%9a%e5%85%a8%e7%90%83%e7%b5%82%e8%ba%ab%e5%93%81%e7%89%8c%e5%bf%a0%e8%aa%a0%e5%ba%a6%e5%a4%a7%e5%b9%85%e4%b8%8b%e9%99%8d%ef%bc%8c","status":"publish","type":"post","link":"https:\/\/www.ioiotimes.com\/?p=131063","title":{"rendered":"SAP Emarsys\u6700\u65b0\u7814\u7a76\u986f\u793a\uff1a\u5168\u7403\u7d42\u8eab\u54c1\u724c\u5fe0\u8aa0\u5ea6\u5927\u5e45\u4e0b\u964d\uff0c\u53f0\u7063\u6210\u300c\u8da8\u52e2\u578b\u5fe0\u8aa0\u5ea6\u300d\u9818\u5c0e\u5e02\u5834"},"content":{"rendered":"\n

\u6839\u64da SAP Emarsys \u9996\u6b21\u65bc\u53f0\u7063\u9032\u884c\u8abf\u67e5\u7684\u300a2025 \u5e74\u9867\u5ba2\u5fe0\u8aa0\u5ea6\u6307\u6578<\/a>\u300b\uff08Customer Loyalty Index, CLI\uff09\u5831\u544a\u986f\u793a\uff0c\u5168\u7403\u300c\u771f\u8aa0\u578b\u5fe0\u8aa0\u300d\uff08True Loyalty\uff09\u6bd4\u4f8b\u4e0b\u964d\u4e86 5%\uff0c\u4f86\u5230 29%\uff0c\u800c\u53f0\u7063\u8207\u5168\u7403\u5176\u4ed6\u5730\u5340\u76f8\u6bd4\uff0c\u5fe0\u8aa0\u5ea6\u66f4\u4e0b\u964d\u81f3\u50c5\u6709 26%\uff0c\u986f\u793a\u7d42\u8eab\u54c1\u724c\u5fe0\u8aa0\u7684\u6642\u4ee3\u5df2\u7d93\u7d50\u675f\u3002<\/p>\n\n\n\n

\u5728\u6b64\u8da8\u52e2\u4e0b\uff0cSAP Emarsys \u767c\u73fe\u4e00\u7a2e\u5168\u65b0\u7684\u5fe0\u8aa0\u5ea6\u578b\u614b\u300c\u8da8\u52e2\u578b\u5fe0\u8aa0\u5ea6\u300d\uff08Trend Loyalty\uff09\u6b63\u5728\u5d1b\u8d77\u3002\u6b64\u985e\u53d7\u5230\u60c5\u611f\u9a45\u4f7f\u3001\u8b8a\u5316\u5feb\u901f\u7684\u5fe0\u8aa0\u5ea6\uff0c\u4e0d\u518d\u5efa\u7acb\u65bc\u5c0d\u54c1\u724c\u9577\u671f\u7684\u4fe1\u4efb\u8207\u4f9d\u9644\uff0c\u800c\u662f\u53d7\u5230\u75c5\u6bd2\u5f0f\u50b3\u64ad\u7684\u9a45\u52d5\u3002\u5982\u4eca\uff0c\u53f0\u7063\u6b63\u8d70\u5728\u9019\u5834\u8b8a\u9769\u8da8\u52e2\u7684\u6700\u524d\u7aef\u3002<\/p>\n\n\n\n

\"\"
\u25b2SAP Emarsys \u5831\u544a\u767c\u73fe\u53f0\u7063\u6210\u8da8\u52e2\u578b\u5fe0\u8aa0\u5ea6\u9818\u5c0e\u5e02\u5834\uff0c\u8da8\u52e2\u578b\u5fe0\u8aa0\u5ea6\u5c07\u70ba\u80fd\u5373\u6642\u6d1e\u5bdf\u9867\u5ba2\u9700\u6c42\u7684\u54c1\u724c\uff0c\u5e36\u4f86\u5f37\u5927\u6210\u9577\u5951\u6a5f<\/figcaption><\/figure>\n\n\n\n

<\/p>\n\n\n\n

\u5831\u544a\u6307\u51fa\uff0c\u8da8\u52e2\u578b\u5fe0\u8aa0\u5ea6\u5728\u53f0\u7063\u7684\u6bd4\u4f8b\u70ba 27%\uff0c\u662f\u5168\u7403\u5e73\u5747\u503c\u7684\u5c07\u8fd1\u5169\u500d\u3002\u5168\u7403\u7684\u8da8\u52e2\u578b\u5fe0\u8aa0\u5ea6\u73fe\u8c61\u591a\u7531 Z \u4e16\u4ee3\u8207\u5343\u79a7\u4e16\u4ee3\u4e3b\u5c0e\uff0c\u4e0d\u904e\u5728\u53f0\u7063\uff0c\u662f\u7531 Z \u4e16\u4ee3\uff0831%\uff09\u8207\u5b30\u5152\u6f6e\u4e16\u4ee3\uff0829%\uff09\u5171\u540c\u63a8\u52d5\u9019\u80a1\u65b0\u7684\u5fe0\u8aa0\u5ea6\u6d6a\u6f6e\uff0c\u986f\u793a\u4e16\u4ee3\u9593\u7684\u754c\u7dda\u9010\u6f38\u6a21\u7cca\uff0c\u4e0d\u5206\u5e74\u7d00\u7684\u6d88\u8cbb\u8005\u7686\u8ffd\u96a8\u6700\u65b0\u8da8\u52e2\u3002<\/p>\n\n\n\n

\u3000\u25cf\u00a0\u00a0\u00a0\u76f8\u8f03\u5168\u7403\u00a019%\u00a0\u7684\u6bd4\u4f8b\uff0c\u6709\u8d85\u904e\u00a032%\u00a0\u7684\u53f0\u7063\u6d88\u8cbb\u8005\u8868\u793a\uff0c\u82e5\u7522\u54c1\u5728\u7db2\u8def\u4e0a\u7206\u7d05\uff0c\u4ed6\u5011\u6703\u66f4\u50be\u5411\u4fe1\u4efb\u8a72\u7522\u54c1\u3002
\u3000\u25cf\u00a0\u00a0\u00a032%\u00a0\u7684\u53f0\u7063\u6d88\u8cbb\u8005\u8868\u793a\uff0c\u7576\u7522\u54c1\u6210\u70ba\u71b1\u9580\u8a71\u984c\u6642\uff0c\u5373\u4fbf\u5c1a\u672a\u89aa\u81ea\u9ad4\u9a57\uff0c\u4e5f\u6703\u5c0d\u5176\u7522\u751f\u60c5\u611f\u9023\u7d50\uff0c\u800c\u5168\u7403\u7684\u6b64\u9805\u5e73\u5747\u50c5\u70ba\u00a020%\u3002
\u3000\u25cf\u00a0\u00a0\u00a033%\u00a0\u7684\u53f0\u7063\u6d88\u8cbb\u8005\u6703\u900f\u904e\u95dc\u6ce8\u7db2\u7d05\u8207\u5167\u5bb9\u5275\u4f5c\u8005\uff0c\u638c\u63e1\u6700\u65b0\u6d41\u884c\u8da8\u52e2\u8207\u8cfc\u7269\u9748\u611f\uff0c\u660e\u986f\u9ad8\u65bc\u5168\u7403\u5e73\u5747\u7684\u00a020%\u3002
\u3000\u25cf\u00a0\u00a0\u00a052%\u00a0\u7684\u53f0\u7063\u6d88\u8cbb\u8005\u8868\u793a\uff0c\u4ed6\u5011\u662f\u5c0d\u7522\u54c1\u672c\u8eab\u4ed8\u51fa\u5fe0\u8aa0\uff0c\u800c\u975e\u54c1\u724c\u3002<\/p>\n\n\n\n

<\/p>\n\n\n\n

\"\"
\u25b2SAP Emarsys \u5831\u544a\u986f\u793a\u8da8\u52e2\u578b\u5fe0\u8aa0\u5ea6\uff08Trend Loyalty\uff09\u4e0d\u518d\u5efa\u7acb\u65bc\u5c0d\u54c1\u724c\u9577\u671f\u7684\u4fe1\u4efb\u8207\u4f9d\u9644\uff0c\u800c\u662f\u53d7\u5230\u75c5\u6bd2\u5f0f\u50b3\u64ad\u7684\u9a45\u52d5<\/figcaption><\/figure>\n\n\n\n

<\/p>\n\n\n\n

SAP Emarsys <\/strong>\u884c\u92b7\u9577<\/strong> Sara Richter <\/strong>\u8868\u793a\uff1a\u300c\u8da8\u52e2\u578b\u5fe0\u8aa0\u5ea6\u5c0d\u65bc\u54c1\u724c\u672c\u8eab\u65e2\u662f\u98a8\u96aa\uff0c\u66f4\u662f\u4e00\u500b\u65b0\u7684\u6a5f\u6703\u3002\u9019\u7a2e\u5fe0\u8aa0\u5ea6\u662f\u7531\u8da8\u52e2\u6240\u9a45\u52d5\uff0c\u800c\u975e\u9577\u4e45\u7684\u7d2f\u7a4d\u3002\u82e5\u884c\u92b7\u4eba\u54e1\u5e0c\u671b\u5c07\u77ac\u9593\u7206\u7d05\u7684\u60c5\u611f\u5171\u9cf4\uff0c\u8f49\u5316\u70ba\u66f4\u5177\u6df1\u5ea6\u4e14\u6301\u4e45\u7684\u9023\u7d50\uff0c\u5c31\u5fc5\u9808\u4ee5\u66f4\u5feb\u7684\u901f\u5ea6\u884c\u52d5\uff0c\u4e26\u5728\u500b\u4eba\u5316\u5c64\u9762\u4e86\u89e3\u6bcf\u4e00\u4f4d\u9867\u5ba2\u3002\u7a76\u7adf\u662f\u4ec0\u9ebc\u6fc0\u767c\u4e86\u6d88\u8cbb\u8005\u7684\u8208\u8da3\uff1f\u9019\u80a1\u8da8\u52e2\u53c8\u89f8\u52d5\u4e86\u6d88\u8cbb\u8005\u7684\u54ea\u4e00\u5c64\u60c5\u611f\u9700\u6c42\uff1fAI \u9a45\u52d5\u7684\u5927\u898f\u6a21\u500b\u4eba\u5316\u5247\u662f\u95dc\u9375\uff0c\u8b93\u54c1\u724c\u80fd\u4ee5\u9ad8\u5ea6\u7684\u95dc\u806f\u6027\u8207\u5373\u6642\u6027\u56de\u61c9\u6d88\u8cbb\u8005\uff0c\u5c07\u8f49\u77ac\u5373\u901d\u7684\u8da8\u52e2\u8f49\u5316\u70ba\u6301\u7e8c\u7684\u4e92\u52d5\u8207\u9577\u671f\u7684\u5fe0\u8aa0\u5ea6\u3002\u300d<\/p>\n\n\n\n

<\/p>\n\n\n\n

\u5fe0\u8aa0\u5ea6\u6b63\u5728\u6539\u8b8a\uff0c\u800c\u975e\u51cb\u96f6<\/strong><\/strong><\/h3>\n\n\n\n

\u8da8\u52e2\u578b\u5fe0\u8aa0\u5ea6\u5c07\u70ba\u80fd\u5373\u6642\u6d1e\u5bdf\u9867\u5ba2\u9700\u6c42\u7684\u54c1\u724c\uff0c\u5e36\u4f86\u5f37\u5927\u7684\u6210\u9577\u5951\u6a5f\u3002\u5728\u50f9\u503c\u89c0\u5feb\u901f\u8f49\u8b8a\u3001\u8da8\u52e2\u77ac\u606f\u842c\u8b8a\u7684\u5e02\u5834\u4e2d\uff0c\u54c1\u724c\u7684\u6210\u529f\u95dc\u9375\u5728\u65bc\u6574\u5408\u6578\u64da\u8207\u5373\u6642\u7684\u500b\u4eba\u5316\u9ad4\u9a57\u3002<\/p>\n\n\n\n

\u9999\u6c1b\u6c90\u6d74\u54c1\u724c Molton Brown \u5df2\u7387\u5148\u63a1\u53d6\u9019\u6b64\u9805\u7b56\u7565\u3002\u900f\u904e SAP \u7684\u89e3\u6c7a\u65b9\u6848\uff0c\u8a72\u54c1\u724c\u5f97\u4ee5\u5efa\u7acb\u66f4\u5b8c\u6574\u7684\u9867\u5ba2\u6a23\u8c8c\uff0c\u540c\u6642\u6574\u5408\u7dda\u4e0a\u884c\u70ba\u3001\u5be6\u9ad4\u9580\u5e02\u4e92\u52d5\u8207\u884c\u92b7\u6d3b\u52d5\u56de\u61c9\u3002\u9580\u5e02\u670d\u52d9\u4eba\u54e1\u80fd\u4ee5\u6b64\u63d0\u4f9b\u500b\u4eba\u5316\u7684\u7522\u54c1\u5efa\u8b70\uff0c\u540c\u6642 AI \u9a45\u52d5\u7684\u6d1e\u5bdf\u4e5f\u5f37\u5316\u4e86\u8a72\u54c1\u724c\u8de8\u901a\u8def\u7684\u5373\u6642\u4e92\u52d5\u3002\u4e0a\u8ff0\u7b56\u7565\u4f7f Molton Brown \u5728\u95dc\u9375\u6642\u523b\u7684\u884c\u92b7\u8f49\u63db\u7387\uff0c\u5be6\u73fe\u4e86\u96d9\u4f4d\u6578\u6210\u9577\u3002<\/p>\n\n\n\n

<\/p>\n\n\n\n

\u64f4\u5927\u5fe0\u8aa0\u5ea6\u7248\u5716\uff1aB2B\u8cb7\u65b9\u6210\u70ba\u65b0\u7126\u9ede<\/strong><\/h3>\n\n\n\n

\u9664\u4e86\u300a2025 \u5e74\u9867\u5ba2\u5fe0\u8aa0\u5ea6\u6307\u6578\u300b\u5831\u544a\u4ee5\u5916\uff0cSAP Emarsys \u4ea6\u540c\u6b65\u63a8\u51fa\u9996\u6b21\u300a2025 \u5e74 B2B \u8cb7\u65b9\u5fe0\u8aa0\u5ea6\u6307\u6578\u300b\uff08B2B Buyer Loyalty Index, BLI\uff09\u5831\u544a\uff0c\u6df1\u5165\u63a2\u8a0e\u4f01\u696d\u63a1\u8cfc\u8005\u5982\u4f55\u5efa\u7acb\u5fe0\u8aa0\u5ea6\u4e26\u505a\u51fa\u6c7a\u7b56\u3002\u5169\u4efd\u5831\u544a\u63d0\u4f9b\u4e86\u6709\u95dc\u5fe0\u8aa0\u5ea6\u5982\u4f55\u5728\u6d88\u8cbb\u8005\u8207\u4f01\u696d\u7b49\u4e0d\u540c\u5e02\u5834\u6f14\u9032\u7684\u5b8c\u6574\u6d1e\u5bdf\u3002<\/p>\n\n\n\n

\u8c9d\u6069\u7b56\u7565\u9867\u554f\u516c\u53f8\uff08<\/strong>Bain & Company<\/strong>\uff09\u8cc7\u6df1\u9867\u554f\u3001\u6de8\u63a8\u85a6\u503c\uff08<\/strong>Net Promoter Score, NPS<\/strong>\uff09\u767c\u660e\u4eba<\/strong> Fred Reichheld <\/strong>\u8868\u793a\uff1a\u300c\u5fe0\u8aa0\u5ea6\u7684\u6838\u5fc3\u5728\u65bc\uff0c\u8b93\u9867\u5ba2\u9858\u610f\u6301\u7e8c\u9078\u64c7\u3001\u64f4\u5927\u5408\u4f5c\uff0c\u4e26\u4e3b\u52d5\u63a8\u85a6\u54c1\u724c\u3002\u7121\u8ad6\u662f\u8207\u54c1\u724c\u3001\u5718\u968a\u6216\u7cfb\u7d71\u7684\u6bcf\u4e00\u6b21\u4e92\u52d5\uff0c\u90fd\u61c9\u50b3\u9054\u51fa\u4e00\u65e6\u6d88\u5931\u5c31\u6703\u8b93\u9867\u5ba2\u8207\u5408\u4f5c\u5925\u4f34\u611f\u5230\u60cb\u60dc\u7684\u50f9\u503c\u3002\u300d<\/p>\n\n\n\n

\u524d\u77bb\u578b\u54c1\u724c\u6b63\u7a4d\u6975\u5c07\u5fe0\u8aa0\u5ea6\u6574\u5408\u9032\u4f01\u696d\u6838\u5fc3\u7b56\u7565\uff0c\u904b\u7528 AI \u5927\u898f\u6a21\u5be6\u73fe\u500b\u4eba\u5316\u9ad4\u9a57\uff0c\u4e26\u6574\u5408\u9867\u5ba2\u4e92\u52d5\u8207\u71df\u904b\u7cfb\u7d71\uff0c\u4ee5\u6253\u9020\u4e00\u81f4\u6027\u7684\u9867\u5ba2\u9ad4\u9a57\u3002<\/p>\n\n\n\n

\u6b32\u6df1\u5165\u4e86\u89e3\u5fe0\u8aa0\u5ea6\u5982\u4f55\u5728\u5f71\u97ff\u529b\u6642\u4ee3\u4e0b\u6f14\u9032\uff0c\u8acb\u4e0b\u8f09\u67e5\u770b\u300a2025 \u5e74\u9867\u5ba2\u5fe0\u8aa0\u5ea6\u6307\u6578<\/a>\u300b\u8207\u300a2025 \u5e74B2B \u8cb7\u65b9\u5fe0\u8aa0\u5ea6\u6307\u6578<\/a>\u300b\u5831\u544a\u5167\u5bb9\u3002<\/p>\n\n\n\n

<\/p>\n\n\n\n

\u3000\u3000\u3000<\/p>\n\n\n\n

\ud83d\udfe6\u4ec0\u9ebc!?\u804a\u5929\u6253\u5c41\u4e5f\u53ef\u4ee5\u62bd\u734e\u52f5!! 11\u6708\u641e\u754f\u6709\u79ae\u6d3b\u52d5<\/a>\u73fe\u6b63\u9032\u884c\u4e2d!!
\ud83d\udfe6\u73fe\u5728\u5c31\u52a0\u5165 ioioTIMES \u81c9\u66f8\u7c89\u7d72\u5718 \u66f4\u591a\u4e92\u52d5\u3001\u66f4\u591a\u597d\u5eb7\u650f\u62b5\u52a0!!
\ud83d\udfe6\u6211\u5011\u6709LINE TODAY<\/a>\u983b\u9053\u4e86\uff0c\u5feb\u4f86\u8ffd\u8e2a\u6211\u5011\u5427!!–\u6700\u65b0\u79d1\u6280\u65b0\u805e \u76e1\u5728\u4f60<\/strong>\u624b<\/h4>\n","protected":false},"excerpt":{"rendered":"

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