{"id":113251,"date":"2025-06-26T11:04:56","date_gmt":"2025-06-26T03:04:56","guid":{"rendered":"https:\/\/www.ioiotimes.com\/?p=113251"},"modified":"2025-06-26T12:02:24","modified_gmt":"2025-06-26T04:02:24","slug":"%e5%8f%b0%e7%81%a3%e6%b6%88%e8%b2%bb%e8%80%85%e8%b3%bc%e7%89%a9%e7%9c%8b%e9%87%8d%e7%94%a2%e5%93%81%e4%b8%8d%e7%9c%8b%e5%93%81%e7%89%8c%ef%bc%9a76%e8%b3%bc%e8%b2%b7%e6%97%a5%e7%94%a8%e5%93%81%e7%84%a1","status":"publish","type":"post","link":"https:\/\/www.ioiotimes.com\/?p=113251","title":{"rendered":"\u53f0\u7063\u6d88\u8cbb\u8005\u8cfc\u7269\u770b\u91cd\u7522\u54c1\u4e0d\u770b\u54c1\u724c\uff1a76%\u8cfc\u8cb7\u65e5\u7528\u54c1\u7121\u8996\u54c1\u724c\u540d\u7a31"},"content":{"rendered":"\n

SAP Emarsys\u6700\u65b0\u7814\u7a76\u63ed\u793a\u6d88\u8cbb\u54c1\u724c\u4e92\u52d5\u65b0\u6311\u6230\uff0c\u50c519%\u884c\u92b7\u4eba\u54e1\u6210\u529f\u638c\u63e1\u5168\u65b9\u4f4d\u4e92\u52d5\u6642\u4ee3\u95dc\u9375<\/strong><\/h3>\n\n\n\n

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\"\"<\/figure>\n\n\n\n

<\/p>\n\n\n\n

\u6839\u64da SAP Emarsys \u8207 Deloitte \u5171\u540c\u767c\u5e03\u7684\u300a\u5168\u7403\u6d88\u8cbb\u54c1\u724c\u4e92\u52d5\u5831\u544a\uff0d\u53f0\u7063\u7248\u300b<\/a>\u6700\u65b0\u8abf\u67e5\u986f\u793a\uff0c\u5728\u9078\u8cfc\u65e5\u7528\u54c1\u6642\uff0c\u9ad8\u9054 76% \u7684\u53f0\u7063\u6d88\u8cbb\u8005\u8868\u793a\uff0c\u82e5\u7522\u54c1\u7b26\u5408\u9700\u6c42\uff0c\u54c1\u724c\u540d\u7a31\u4e26\u975e\u8cfc\u8cb7\u8003\u91cf\u91cd\u9ede\u3002\u6b64\u4efd\u7814\u7a76\u91dd\u5c0d 2,000 \u591a\u4f4d\u53f0\u7063\u6d88\u8cbb\u8005\u53ca 150 \u4f4d\u8de8\u570b\u54c1\u724c\u9ad8\u968e\u884c\u92b7\u4e3b\u7ba1\u9032\u884c\u8abf\u67e5\uff0c\u53cd\u6620\u51fa\u6d88\u8cbb\u8005\u5c0d\u54c1\u724c\u8a8d\u540c\u6b63\u51fa\u73fe\u660e\u986f\u8f49\u8b8a\u3002<\/p>\n\n\n\n

\u5831\u544a\u4e2d\u9996\u6b21\u5f15\u5165\u300c\u9867\u5ba2\u4e92\u52d5\u6210\u719f\u5ea6\uff08Customer Engagement Maturity, CEM\uff09\u300d\u6307\u6a19\uff0c\u91dd\u5c0d\u54c1\u724c\u5728\u9867\u5ba2\u4e92\u52d5\u7b56\u7565\u4e0a\u7684\u8868\u73fe\u9032\u884c\u5206\u7d1a\u3002\u7814\u7a76\u6307\u51fa\uff0c\u96a8\u8457\u4f01\u696d\u7a4d\u6975\u5c0e\u5165 ERP \u53ca SAP S\/4HANA \u7cfb\u7d71\uff0c\u54c1\u724c\u9700\u52a0\u901f\u6574\u5408\u5167\u90e8\u6578\u64da\u3001\u63d0\u5347\u71df\u904b\u6548\u7387\uff0c\u4e26\u900f\u904e\u6578\u64da\u9a45\u52d5\u7684\u500b\u4eba\u5316\u9ad4\u9a57\u6df1\u5316\u9867\u5ba2\u95dc\u4fc2\uff0c\u4ee5\u56e0\u61c9\u5168\u65b0\u7684\u300c\u5168\u65b9\u4f4d\u4e92\u52d5\u6642\u4ee3\u300d\u3002<\/p>\n\n\n\n

SAP Emarsys \u6307\u51fa\uff0c\u54c1\u724c\u82e5\u8981\u5728\u7af6\u722d\u4e2d\u52dd\u51fa\uff0c\u9700\u5efa\u7acb\u7a69\u5065\u7684\u6578\u64da\u57fa\u790e\uff0c\u642d\u914d AI \u6280\u8853\u9a45\u52d5\u7684\u5168\u901a\u8def\u7b56\u7565\uff0c\u5c07\u5206\u6563\u6578\u64da\u8f49\u5316\u70ba\u53ef\u884c\u6d1e\u5bdf\uff0c\u9032\u800c\u57f9\u990a\u9577\u671f\u9867\u5ba2\u5fe0\u8aa0\u5ea6\u8207\u63d0\u5347\u7d42\u8eab\u50f9\u503c\u3002\u5831\u544a\u4ea6\u986f\u793a\uff0c\u73fe\u4eca\u50c5\u6709 6% \u7684\u54c1\u724c\u5df2\u9054\u9818\u5148\u6c34\u6e96\uff0c\u6210\u529f\u638c\u63e1\u5168\u901a\u8def\u5373\u6642\u4e92\u52d5\u7684\u6838\u5fc3\u80fd\u529b\uff0c\u5305\u62ec SAP Emarsys \u91cd\u8981\u5ba2\u6236 Molton Brown \u53ca DJI \u7b49\u5df2\u7387\u5148\u5c0e\u5165\u6b64\u7b56\u7565\u3002<\/p>\n\n\n\n

\u5177\u9ad4\u6578\u64da\u986f\u793a\uff1a<\/p>\n\n\n\n

\u25cf\u00a0\u00a0\u00a0\u5373\u6642\u4e92\u52d5\u512a\u5316\uff1a<\/strong>42%\u00a0\u7684\u54c1\u724c\u81ea\u8a8d\u80fd\u5373\u6642\u8207\u6d88\u8cbb\u8005\u4e92\u52d5\uff0c\u4f46\u5be6\u969b\u50c5\u00a029%\u00a0\u5df2\u843d\u5be6\u57f7\u884c\u3002
\u25cf\u00a0\u00a0\u00a0\u9810\u6e2c\u6d88\u8cbb\u884c\u70ba\uff1a<\/strong>38%\u00a0\u7684\u54c1\u724c\u8868\u793a\u53ef\u9810\u6e2c\u6d88\u8cbb\u8005\u672a\u4f86\u884c\u70ba\uff0c\u4f46\u50c5\u00a018%\u00a0\u5be6\u969b\u904b\u7528\u76f8\u95dc\u6280\u8853\u3002<\/p>\n\n\n\n

<\/p>\n\n\n\n

Molton Brown \u696d\u52d9\u8f49\u578b\u8cc7\u6df1\u7d93\u7406 Naresh Krishnamurthy \u8868\u793a\uff1a\u300c\u9867\u5ba2\u59cb\u7d42\u662f\u6211\u5011\u71df\u904b\u7684\u6838\u5fc3\uff0c\u9078\u64c7\u5408\u9069\u6280\u8853\u5c0d\u63d0\u5347\u71df\u904b\u6548\u7387\u8207\u696d\u52d9\u6210\u679c\u81f3\u95dc\u91cd\u8981\u3002\u81ea\u8207 SAP Emarsys \u5408\u4f5c\u4ee5\u4f86\uff0c\u6211\u5011\u6210\u529f\u6574\u5408\u6578\u4f4d\u8207\u5be6\u9ad4\u901a\u8def\uff0c\u70ba\u9867\u5ba2\u63d0\u4f9b\u7121\u7e2b\u9ad4\u9a57\uff0c\u5168\u9762\u63d0\u5347\u9867\u5ba2\u53c3\u8207\u611f\u3002\u300d<\/p>\n\n\n\n

\u5728\u7576\u524d\u7d93\u6fdf\u58d3\u529b\u4e0b\uff0c\u53f0\u7063\u6d88\u8cbb\u8005\u5c0d\u54c1\u724c\u7684\u5fe0\u8aa0\u5ea6\u9032\u4e00\u6b65\u4e0b\u6ed1\u3002\u8abf\u67e5\u986f\u793a\uff0c56% \u6d88\u8cbb\u8005\u56e0\u50f9\u683c\u56e0\u7d20\u8f49\u5411\u8d85\u5e02\u81ea\u6709\u54c1\u724c\uff0c\u4e14\u540c\u6a23\u6709 56% \u8a8d\u70ba\u81ea\u6709\u54c1\u724c\u54c1\u8cea\u5df2\u53ef\u5ab2\u7f8e\u77e5\u540d\u54c1\u724c\u3002\u9762\u5c0d\u6d88\u8cbb\u8005\u5c0d\u54c1\u724c\u9010\u6f38\u51b7\u611f\uff0c57% \u884c\u92b7\u4eba\u54e1\u8a8d\u70ba\uff0c\u54c1\u724c\u9700\u8981\u5728 2025 \u5e74\u5168\u9762\u8a55\u4f30\u9867\u5ba2\u4e92\u52d5\u7b56\u7565\u3002\u7136\u800c\uff0c\u50c5\u6709 41% \u884c\u92b7\u4eba\u54e1\u8a8d\u70ba\u4f01\u696d\u5177\u5099\u6709\u6548\u57f7\u884c\u500b\u4eba\u5316\u884c\u92b7\u7684\u80fd\u529b\uff0c\u5be6\u969b\u843d\u5be6\u8005\u50c5\u4f54 28%\u3002<\/p>\n\n\n\n

\u300c\u53f0\u7063\u6d88\u8cbb\u8005\u5c0d\u54c1\u724c\u7684\u614b\u5ea6\u4e0d\u50c5\u662f\u5fe0\u8aa0\u5ea6\u4e0b\u964d\uff0c\u800c\u53ef\u80fd\u6703\u9010\u6f38\u5ffd\u7565\u54c1\u724c\u7684\u5b58\u5728\u3002\u300dSAP Emarsys \u884c\u92b7\u9577 Sara Richter \u8868\u793a\u3002\u300c\u5c0d\u884c\u92b7\u4eba\u54e1\u800c\u8a00\uff0c\u9019\u662f\u4e00\u500b\u503c\u5f97\u6df1\u601d\u7684\u8b70\u984c\u3002\u82e5\u7f3a\u4e4f\u5805\u5be6\u6578\u64da\u57fa\u790e\uff0c\u5c07\u96e3\u4ee5\u63d0\u4f9b\u5373\u6642\u4e14\u500b\u4eba\u5316\u7684\u4e92\u52d5\u9ad4\u9a57\uff0c\u4ee5\u53ca\u6253\u9020\u771f\u6b63\u7684\u9867\u5ba2\u5fe0\u8aa0\u3002Molton Brown \u8207 DJI \u4fbf\u662f\u5584\u7528\u6bcf\u6b21\u4e92\u52d5\uff0c\u517c\u9867\u696d\u7e3e\u6210\u9577\u8207\u9867\u5ba2\u6eff\u610f\u7684\u6700\u4f73\u793a\u7bc4\u3002\u300d<\/p>\n\n\n\n

\u5831\u544a\u540c\u6642\u6307\u51fa\uff0c\u6839\u64da\u9867\u5ba2\u4e92\u52d5\u6210\u719f\u5ea6\u6307\u6578\uff0c\u76ee\u524d\u54c1\u724c\u53ef\u5283\u5206\u70ba\u4e09\u5927\u985e\u578b\uff1a<\/p>\n\n\n\n

\u968e\u6bb5<\/td>\u5b9a\u7fa9<\/td><\/tr>
\u88ab\u52d5\u578b<\/td>\u4ecd\u4ee5\u55ae\u4e00\u8a0a\u606f\u5927\u91cf\u63a8\u64ad\uff0c\u7f3a\u4e4f\u91dd\u5c0d\u6027\u6e9d\u901a\u3002<\/td><\/tr>
\u4e3b\u52d5\u578b<\/td>\u958b\u59cb\u904b\u7528\u884c\u52d5\u88dd\u7f6e\u8207\u5373\u6642\u8a0a\u606f\uff0c\u4f46\u4ecd\u501a\u8cf4\u4eba\u5de5\u64cd\u4f5c\u3002<\/td><\/tr>
\u9810\u6e2c\u578b<\/td>\u7d50\u5408 AI \u6280\u8853\uff0c\u9810\u6e2c\u9700\u6c42\u3001\u5373\u6642\u63d0\u4f9b\u500b\u4eba\u5316\u670d\u52d9\uff0c\u4e26\u5efa\u7acb\u9577\u671f\u9867\u5ba2\u95dc\u4fc2\u3002<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

<\/p>\n\n\n\n

\u5176\u4e2d\uff0c\u8655\u65bc\u300c\u9810\u6e2c\u578b\u300d\u968e\u6bb5\u7684\u54c1\u724c\uff0c\u5c55\u73fe\u4e86 ERP \u7cfb\u7d71\u8207\u9867\u5ba2\u4e92\u52d5\u5e73\u53f0\u6574\u5408\u7684\u91cd\u8981\u6027\u3002\u7136\u800c\uff0c\u76ee\u524d\u50c5\u6709 20% \u6d88\u8cbb\u54c1\u724c\u884c\u92b7\u4eba\u54e1\uff0c\u5df2\u5c07\u9867\u5ba2\u4e92\u52d5\u6578\u64da\u6210\u529f\u6574\u5408\u9032\u4f01\u696d\u8ca1\u52d9\u8207\u71df\u904b\u7cfb\u7d71\u3002<\/p>\n\n\n\n

SAP Emarsys \u5f37\u8abf\uff0c\u5c0d\u4ee5\u50b3\u7d71\u884c\u92b7\u6a21\u5f0f\u70ba\u4e3b\u7684\u54c1\u724c\u800c\u8a00\uff0c\u6295\u8cc7 AI \u9a45\u52d5\u7684\u5373\u6642\u4e92\u52d5\u6280\u8853\u5c07\u662f\u80fd\u5426\u5728\u5168\u65b9\u4f4d\u4e92\u52d5\u6642\u4ee3\u4e2d\u5be6\u73fe\u71df\u6536\u6210\u9577\u7684\u95dc\u9375\u3002<\/p>\n\n\n\n

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\ud83d\udfe6\u73fe\u5728\u5c31\u52a0\u5165 ioioTIMES \u81c9\u66f8\u7c89\u7d72\u5718 \u66f4\u591a\u4e92\u52d5\u3001\u66f4\u591a\u597d\u5eb7\u650f\u62b5\u52a0!!
\ud83d\udfe6\u6211\u5011\u6709LINE TODAY<\/a>\u983b\u9053\u4e86\uff0c\u5feb\u4f86\u8ffd\u8e2a\u6211\u5011\u5427!!–\u6700\u65b0\u79d1\u6280\u65b0\u805e \u76e1\u5728\u4f60<\/strong>\u624b<\/h4>\n","protected":false},"excerpt":{"rendered":"

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