{"id":11072,"date":"2022-11-08T12:09:03","date_gmt":"2022-11-08T04:09:03","guid":{"rendered":"https:\/\/www.ioiotimes.com\/?p=11072"},"modified":"2022-11-08T12:09:04","modified_gmt":"2022-11-08T04:09:04","slug":"adobe-%e7%a0%94%e7%a9%b6%e9%a1%af%e7%a4%ba%e6%b6%88%e8%b2%bb%e8%80%85%e8%bf%bd%e6%b1%82%e5%80%8b%e4%ba%ba%e5%8c%96%e9%ab%94%e9%a9%97%ef%bc%8c%e4%b8%a6%e6%8b%92%e7%b5%95%e8%a2%ab%e5%93%81%e7%89%8c","status":"publish","type":"post","link":"https:\/\/www.ioiotimes.com\/?p=11072","title":{"rendered":"Adobe\u7814\u7a76\u986f\u793a\u6d88\u8cbb\u8005\u8ffd\u6c42\u500b\u4eba\u5316\u9ad4\u9a57\uff0c\u4e26\u62d2\u7d55\u88ab\u54c1\u724c\u6a19\u7c64\u5316\u53ca\u523b\u677f\u5206\u985e"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5927\u591a\u6578\u4e9e\u592a\u5340\u6d88\u8cbb\u8005<\/strong><strong> (86%) <\/strong><strong>\u671f\u671b\u88ab\u8996\u70ba\u5177\u6709\u7368\u7279\u8208\u8da3\u548c\u504f\u597d\u7684\u500b\u9ad4\u5c0d\u5f85<\/strong><strong><\/strong><\/li>\n\n\n\n<li><strong>57% <\/strong><strong>\u7684\u4e9e\u592a\u5340\u6d88\u8cbb\u8005\u8868\u793a\u4e0d\u559c\u6b61\u54c1\u724c\u50c5\u57fa\u65bc\u5c0d\u4ed6\u5011\u7247\u9762\u7684\u4e86\u89e3\u800c\u9032\u884c\u4e92\u52d5\uff0c\u4f8b\u5982\u4ee5\u5e74\u9f61\u70ba\u6a19\u7c64\u5c07\u4ed6\u5011\u5283\u5206\u70ba\u5343\u79a7\u4e16\u4ee3\u548c<\/strong><strong> Z<\/strong><strong>\u4e16\u4ee3\u7b49<\/strong><strong><\/strong><\/li>\n\n\n\n<li><strong>\u54c1\u724c\u53ef\u900f\u904e\u500b\u4eba\u5316\u9ad4\u9a57\u8d0f\u5f97\u6d88\u8cbb\u8005<\/strong><strong>\u559c\u611b<\/strong><strong>\uff0c\u8d85\u904e\u4e09\u5206\u4e4b\u4e8c<\/strong><strong> (69%) <\/strong><strong>\u7684\u6d88\u8cbb\u8005\u63d0\u5021\u54c1\u724c\u6253\u9020\u4e00\u81f4\u7684\u500b\u4eba\u5316\u9ad4\u9a57<\/strong><strong><\/strong><\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"739\" src=\"https:\/\/www.ioiotimes.com\/wordpress\/wp-content\/uploads\/2022\/11\/20221108-NEWS-4-12-1.jpg\" alt=\"\" class=\"wp-image-11067\" title=\"\" srcset=\"https:\/\/www.ioiotimes.com\/wordpress\/wp-content\/uploads\/2022\/11\/20221108-NEWS-4-12-1.jpg 1200w, https:\/\/www.ioiotimes.com\/wordpress\/wp-content\/uploads\/2022\/11\/20221108-NEWS-4-12-1-300x185.jpg 300w, https:\/\/www.ioiotimes.com\/wordpress\/wp-content\/uploads\/2022\/11\/20221108-NEWS-4-12-1-1024x631.jpg 1024w, https:\/\/www.ioiotimes.com\/wordpress\/wp-content\/uploads\/2022\/11\/20221108-NEWS-4-12-1-768x473.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p> Adobe \u4eca\u65e5\u516c\u5e03\u6700\u65b0\u7814\u7a76\uff0c\u63ed\u793a\u54c1\u724c\u5f9e\u500b\u4eba\u5c64\u9762\u4e86\u89e3\u6d88\u8cbb\u8005\uff0c\u4e26\u5373\u6642\u8207\u5176\u9032\u884c\u7279\u5225\u7684\u4e92\u52d5\u65e5\u8da8\u91cd\u8981\u3002\u6d88\u8cbb\u8005\u4e0d\u5e0c\u671b\u54c1\u724c\u7528\u5e74\u9f61\u7b49\u56e0\u7d20\u7684\u523b\u677f\u5370\u8c61\u4f86\u5283\u5206\u4ed6\u5011\uff0c\u5927\u591a\u6578\u4e9e\u592a\u5340\u6d88\u8cbb\u8005 (86%) \u671f\u671b\u88ab\u8996\u70ba\u5177\u6709\u7368\u7279\u8208\u8da3\u548c\u504f\u597d\u7684\u500b\u9ad4\u5c0d\u5f85\uff0c\u534a\u6578\u6d88\u8cbb\u8005 (57%) \u4e0d\u559c\u6b61\u54c1\u724c\u50c5\u57fa\u65bc\u5c0d\u4ed6\u5011\u7684\u6dfa\u986f\u4e86\u89e3\u53ca\u7c21\u55ae\u7684\u6a19\u7c64\uff0c\u4fbf\u6c7a\u5b9a\u8207\u4ed6\u5011\u5982\u4f55\u4e92\u52d5\uff0c\u4f8b\u5982\u4ee5\u5e74\u9f61\u5c07\u4ed6\u5011\u5283\u5206\u70ba\u5343\u79a7\u4e16\u4ee3\u548c Z\u4e16\u4ee3\uff0c\u4e26\u4ee5\u6b64\u70ba\u57fa\u6e96\u63a1\u53d6\u4e0d\u540c\u7684\u4e92\u52d5\u65b9\u5f0f\u3002<\/p>\n\n\n\n<p>Adobe \u7814\u7a76\u767c\u73fe\u5e02\u5834\u51fa\u73fe\u4e86\u65b0\u985e\u578b\u7684\u6d88\u8cbb\u8005\uff0c\u4ed6\u5011\u4e0d\u5e0c\u671b\u88ab\u5e74\u9f61\u5b9a\u7fa9\uff0c\u62d2\u7d55\u88ab\u8ce6\u4e88\u523b\u677f\u5370\u8c61\uff0c\u4e26\u671f\u671b\u88ab\u7406\u89e3\u6210\u64c1\u6709\u7368\u7279\u559c\u597d\u7684\u7368\u7acb\u500b\u9ad4\u3002\u54c1\u724c\u82e5\u8981\u6eff\u8db3\u6d88\u8cbb\u8005\u7684\u65b0\u671f\u671b\uff0c\u9700\u64c1\u6709\u6700\u65b0\u7684<a href=\"https:\/\/business.adobe.com\/hk_zh\/products\/real-time-customer-data-platform\/RTCDP.html\" target=\"_blank\" rel=\"noopener\">\u5ba2\u6236\u8cc7\u6599\u5e73\u53f0\u7684\u6280\u8853<\/a>\uff0c\u70ba\u6bcf\u4f4d\u5ba2\u6236\u5275\u5efa\u5b8c\u6574\u7684\u55ae\u4e00\u8996\u5716\uff0c\u4ee5\u4fbf\u5373\u6642\u63d0\u4f9b\u500b\u4eba\u5316\u9ad4\u9a57\u3002<\/p>\n\n\n\n<p>Adobe \u5927\u4e2d\u83ef\u5340\u8463\u4e8b\u7e3d\u7d93\u7406\u5433\u632f\u7ae0\u8868\u793a\uff1a\u300c\u96a8\u8457\u6d88\u8cbb\u8005\u5c0d\u54c1\u724c\u7684\u671f\u671b\u8d8a\u4f86\u8d8a\u9ad8\uff0c\u54c1\u724c\u5fc5\u9808\u5584\u7528\u6578\u64da\uff0c\u5145\u5206\u4e86\u89e3\u5ba2\u6236\u7684\u7368\u7279\u559c\u597d\uff0c\u4e26\u5728\u9069\u7576\u7684\u6642\u9593\u63d0\u4f9b\u5c0d\u5ba2\u6236\u6709\u610f\u7fa9\u7684\u95dc\u9375\u8cc7\u8a0a\u3002\u904e\u5f80\u4ee5\u5e74\u9f61\u5047\u5b9a\u6d88\u8cbb\u8005\u64c1\u6709\u76f8\u4f3c\u7684\u80cc\u666f\u8207\u8208\u8da3\u7684\u6642\u4ee3\u5373\u5c07\u904e\u53bb\uff0c\u65b0\u4e00\u4ee3\u7684\u6280\u8853\u5c07\u6703\u8b93\u6211\u5011\u80fd\u5920\u5373\u6642\u4e26\u66f4\u6e96\u78ba\u5730\u628a\u63e1\u6d88\u8cbb\u8005\u7684\u9700\u8981\uff0c\u8fce\u5411\u8ffd\u6c42\u500b\u4eba\u5316\u9ad4\u9a57\u7684\u65b0\u4e16\u4ee3\u3002\u300d<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u52e2\u5728\u5fc5\u884c\u7684\u500b<\/strong><strong>\u4eba\u5316\u9ad4\u9a57<\/strong><strong><\/strong><\/h3>\n\n\n\n<p>\u8a72\u8abf\u67e5\u8a2a\u554f\u4e86 5,000 \u540d\u4e9e\u592a\u5340\u6d88\u8cbb\u8005\uff0c\u5305\u62ec\u6fb3\u6d32\u3001\u5370\u5ea6\u53ca\u65b0\u52a0\u5761\u3002\u76f8\u8f03\u65bc\u5730\u7de3\u95dc\u4fc2 (19%)\uff0c\u4e9e\u592a\u5340\u6d88\u8cbb\u8005\u66f4\u6a02\u610f\u8207\u5fd7\u8da3\u76f8\u6295\u7684\u4eba (62%) \u89aa\u8fd1\u3002\u7d55\u5927\u591a\u6578 (86%) \u6d88\u8cbb\u8005\u671f\u671b\u88ab\u8996\u70ba\u5177\u6709\u7368\u7279\u8208\u8da3\u548c\u504f\u597d\u7684\u500b\u9ad4\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u8b8a\u5316\u662f\u6c38\u6046<\/strong><strong><\/strong><\/h3>\n\n\n\n<p>Adobe \u767c\u73fe\u6d88\u8cbb\u8005\u7684\u504f\u597d\u548c\u54c1\u5473\u5728\u4e0d\u65b7\u6f14\u8b8a\uff0c\u54c1\u724c\u61c9\u64fa\u812b\u4ee5\u5e74\u9f61\u6216\u5176\u4ed6\u56fa\u5b9a\u4eba\u53e3\u56e0\u7d20\u4f86\u7c21\u55ae\u5283\u5206\u4eba\u7fa4\u7684\u65b9\u5f0f\uff1b\u800c\u6d88\u8cbb\u8005\u8fd1\u4f86\u7684\u5171\u540c\u7d93\u9a57\u66f4\u589e\u52a0\u4e86\u8b8a\u5316\u7684\u901f\u5ea6\u3002\u5927\u591a\u6578\u4e9e\u592a\u5340\u6d88\u8cbb\u8005\u5c0d\u81ea\u5df1\u548c\u540c\u5115\u7684\u770b\u6cd5\u8207\u75ab\u60c5\u524d\u6709\u6240\u4e0d\u540c\uff0c79% \u7684\u6d88\u8cbb\u8005\u5728\u904e\u53bb\u4e09\u500b\u6708\u4e2d\u6539\u8b8a\u4e86\u504f\u597d\u548c\u54c1\u5473\u3002\u4e00\u822c\u4eba\u6bcf\u5e74\u767c\u5c55\u51fa\u65b0\u8208\u8da3\u6216\u611b\u597d\u7684\u6b21\u6578\u7d04\u70ba6\u6b21\uff0c25 \u6b72\u4ee5\u4e0b\u7684\u4eba\u6bcf\u5e74\u66f4\u591a\u9054 10 \u6b21\u3002<\/p>\n\n\n\n<p>\u54c1\u724c\u8207\u6642\u4e26\u9032\u4e5f\u662f\u4e9e\u592a\u5340\u6d88\u8cbb\u8005\u7684\u4e00\u500b\u91cd\u8981\u671f\u671b\u300254% \u7684\u6d88\u8cbb\u8005\u6703\u96a8\u8457\u54c1\u5473\u548c\u8ca1\u52d9\u72c0\u6cc1\u6539\u8b8a\u559c\u6b61\u7684\u54c1\u724c\u3002\u5c0d\u6d88\u8cbb\u8005\u5373\u6642\u7684\u4e86\u89e3\u4e26\u63d0\u4f9b\u7b26\u5408\u65b0\u8208\u504f\u597d\u7684\u9ad4\u9a57\uff0c\u5c0d\u65bc\u633d\u7559\u6700\u5fe0\u8aa0\u7684\u5ba2\u6236\u6975\u70ba\u91cd\u8981\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u88ab\u8996\u70ba\u55ae\u4e00\u500b\u9ad4\u662f\u95dc\u9375<\/strong><strong><\/strong><\/h3>\n\n\n\n<p>\u5982\u4eca\u7684\u6d88\u8cbb\u8005\u5c0d\u6240\u63a5\u89f8\u7684\u54c1\u724c\u62b1\u6709\u5f88\u9ad8\u7684\u671f\u671b\uff1a\u4ed6\u5011\u671f\u671b\u54c1\u724c\u5c07\u4ed6\u5011\u8996\u70ba\u7368\u7279\u7684\u500b\u9ad4\uff0c\u8ddf\u4e0a\u4ed6\u5011\u4e0d\u65b7\u8b8a\u5316\u7684\u7fd2\u6163\u548c\u8208\u8da3\uff0c\u4e26\u5c0a\u91cd\u4ed6\u5011\u7684\u79c1\u96b1\u504f\u597d\u3002\u7d04\u4e09\u5206\u4e4b\u4e8c\u4e9e\u592a\u5340\u6d88\u8cbb\u8005 (65%) \u73fe\u671f\u671b\u4f01\u696d\u5728\u78ba\u5be6\u4e86\u89e3\u4ed6\u5011\u500b\u9ad4\u8eab\u5206\u548c\u611f\u8208\u8da3\u7684\u76f8\u95dc\u8cc7\u8a0a\u4e4b\u5f8c\uff0c\u624d\u5728\u6070\u7576\u6642\u523b\u8207\u4ed6\u5011\u806f\u7e6b\u3002\u903e\u4e09\u5206\u4e4b\u4e8c\u6d88\u8cbb\u8005 (67%) \u5c0d\u4f7f\u7528\u5ee3\u6cdb\u7684\u5047\u8a2d\u548c\u523b\u677f\u5370\u8c61\u4f86\u8207\u4ed6\u5011\u4e92\u52d5\u7684\u54c1\u724c\u6301\u8ca0\u9762\u614b\u5ea6\u3002<\/p>\n\n\n\n<p>\u56db\u5206\u4e4b\u4e09\u7684\u4e9e\u592a\u5340\u6d88\u8cbb\u8005 (75%) \u671f\u671b\u5f9e\u8207\u5176\u5171\u4eab\u6578\u64da\u7684\u54c1\u724c\u7372\u5f97\u500b\u4eba\u5316\u9ad4\u9a57\uff0c\u4e09\u5206\u4e4b\u4e8c (67%) \u6d88\u8cbb\u8005\u671f\u671b\u5373\u6642\u7372\u5f97\u8207\u4ed6\u5011\u76f8\u95dc\u7684\u512a\u60e0\u3002\u7136\u800c\uff0c\u4ecd\u6709\u4e94\u5206\u4e4b\u4e00 (20%) \u4e9e\u592a\u5340\u53d7\u8a2a\u8005\uff0c\u8a8d\u70ba\u54c1\u724c\u5728\u9019\u65b9\u9762\u8868\u73fe\u4e0d\u4f73\uff0c\u6216\u8005\u672a\u81f4\u529b\u65bc\u8ddf\u4e0a\u4ed6\u5011\u7684\u500b\u4eba\u559c\u597d\u3002\u671f\u671b\u6536\u5230\u983b\u7e41\u3001\u8003\u616e\u5468\u5168\u7684\u63a8\u64ad(62%) \u7684\u6d88\u8cbb\u8005\u7684\u4eba\u6578\uff0c\u8f03\u8207\u60f3\u8981\u5927\u578b\u3001\u4e00\u6b21\u6027\u512a\u60e0 (21%) \u7684\u6d88\u8cbb\u8005\u76f8\u6bd4\u591a\u51fa\u4e09\u500d\u3002\u56e0\u6b64\u5b9a\u671f\u8207\u6d88\u8cbb\u8005\u4e92\u52d5\uff0c\u4e26\u91dd\u5c0d\u4ed6\u5011\u7576\u524d\u611f\u8208\u8da3\u7684\u7bc4\u7587\u91cf\u8eab\u6253\u9020\u512a\u60e0\u662f\u6700\u91cd\u8981\u7684\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u66f4\u52a0\u8a8d\u8b58\u6d88\u8cbb\u8005<\/strong><strong><\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fbusiness.adobe.com%2Fproducts%2Freal-time-customer-data-platform%2FRTCDP.html&amp;esheet=52596569&amp;newsitemid=20220315005552&amp;lan=en-US&amp;anchor=Adobe+Real-Time+CDP&amp;index=2&amp;md5=9913517e174adf171cb6ad6dcfbc9d46\" target=\"_blank\" rel=\"noopener\">Adobe \u5373\u6642 CDP<\/a> \u4f7f\u54c1\u724c\u80fd\u5920\u6301\u7e8c\u63a5\u89f8\u548c\u8fce\u5408\u65b0\u4e16\u4ee3\u3002<a href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fbusiness.adobe.com%2F&amp;esheet=52596569&amp;newsitemid=20220315005552&amp;lan=en-US&amp;anchor=Adobe+Experience+Cloud+applications&amp;index=3&amp;md5=2ce13cd2aa73bc591b0a2a7159f5fd7f\" target=\"_blank\" rel=\"noopener\">Adobe \u5ba2\u6236\u8cc7\u6599\u5e73\u53f0<\/a>\u8b93\u4f01\u696d\u80fd\u67e5\u770b\u548c\u7ba1\u7406\u5ba2\u6236\u6a94\u6848\uff0c\u5373\u6642\u66f4\u65b0\uff0c\u4e26\u900f\u904e Adobe Experience Cloud \u61c9\u7528\u7a0b\u5f0f\u5728\u6574\u500b\u5ba2\u6236\u65c5\u7a0b\u4e2d\u555f\u52d5\u5ba2\u6236\u6d1e\u898b\uff0c\u6eff\u8db3\u54c1\u724c\u8207\u6d88\u8cbb\u8005\u983b\u7e41\u4e92\u52d5\u4e26\u63d0\u4f9b\u8207\u4e4b\u76f8\u95dc\u53ca\u500b\u4eba\u5316\u806f\u7e6b\u7684\u5fc5\u8981\u6027\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"has-text-align-right 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