{"id":105581,"date":"2025-04-17T09:09:00","date_gmt":"2025-04-17T01:09:00","guid":{"rendered":"https:\/\/www.ioiotimes.com\/?p=105581"},"modified":"2025-04-17T09:49:57","modified_gmt":"2025-04-17T01:49:57","slug":"google%e7%99%bc%e8%a1%a82024%e5%b9%b4%e5%bb%a3%e5%91%8a%e5%ae%89%e5%85%a8%e5%a0%b1%e5%91%8a","status":"publish","type":"post","link":"https:\/\/www.ioiotimes.com\/?p=105581","title":{"rendered":"Google\u767c\u88682024\u5e74\u5ee3\u544a\u5b89\u5168\u5831\u544a"},"content":{"rendered":"\n<p>\u4eca\u5929\uff0c\u6211\u5011\u767c\u8868\u4e00\u5e74\u4e00\u5ea6\u7684<a href=\"https:\/\/services.google.com\/fh\/files\/misc\/ads_safety_report_2024.pdf\" target=\"_blank\" rel=\"noreferrer 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noopener\">2023&nbsp;\u5e74<\/a>\u7684\u5831\u544a\u88e1\uff0c\u6211\u5011\u5206\u4eab\u4e86\u6211\u5011\u4f7f\u7528\u751f\u6210\u5f0f&nbsp;AI&nbsp;\u4f86\u52a0\u901f\u5167\u5bb9\u5be9\u67e5\u3001\u8655\u7f6e\u9055\u898f\u8005\uff0c\u5f37\u5316\u6211\u5011\u7684\u57f7\u884c\u653f\u7b56\u7684\u80fd\u529b\u3002\u800c\u5728&nbsp;2024&nbsp;\u5e74\uff0c\u95dc\u9375\u7684\u9032\u5c55\u5728\u65bc&nbsp;AI&nbsp;\u4e0d\u4f46\u52a0\u5f37\u4e86\u5c0d\u4e0d\u826f\u5ee3\u544a\u7684\u4f5c\u70ba\uff0c\u66f4\u63d0\u5347\u4e86\u6211\u5011\u963b\u6b62\u8a50\u9a19\u4efd\u5b50\u9032\u5165\u6211\u5011\u751f\u614b\u7cfb\u7d71\u7684\u80fd\u529b\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.ioiotimes.com\/wordpress\/wp-content\/uploads\/2025\/04\/20250417-google.png\" alt=\"\" class=\"wp-image-105587\" title=\"\" srcset=\"https:\/\/www.ioiotimes.com\/wordpress\/wp-content\/uploads\/2025\/04\/20250417-google.png 1024w, https:\/\/www.ioiotimes.com\/wordpress\/wp-content\/uploads\/2025\/04\/20250417-google-300x169.png 300w, https:\/\/www.ioiotimes.com\/wordpress\/wp-content\/uploads\/2025\/04\/20250417-google-768x432.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u4ee5\u66f4\u5148\u9032\u7684\u6a21\u578b\u63d0\u5347\u57f7\u6cd5\u6210\u6548<\/strong><\/h3>\n\n\n\n<p>\u4e0d\u8096\u4eba\u58eb\u4e0d\u65b7\u6539\u8b8a\u7b56\u7565\u4f86\u898f\u907f\u7cfb\u7d71\u5075\u6e2c\uff0c\u8b93\u57f7\u884c\u653f\u7b56\u7684\u5de5\u4f5c\u4e0d\u80fd\u9593\u65b7\u3002\u76f8\u8f03\u65bc\u65e9\u671f\u9700\u8981\u5927\u91cf\u8cc7\u6599\u9032\u884c\u8a13\u7df4\u7684\u6a5f\u5668\u5b78\u7fd2\u6a21\u578b\uff0c\u6211\u5011\u6700\u65b0\u7684\u5927\u578b\u8a9e\u8a00\u6a21\u578b\uff08LLM\uff09\u904b\u4f5c\u6548\u7387\u66f4\u9ad8\u3002\u53ea\u8981\u65e9\u671f\u6a21\u578b\u6240\u9700\u8cc7\u8a0a\u7684\u4e00\u5c0f\u90e8\u5206\uff0c\u5b83\u5011\u5c31\u80fd\u5feb\u901f\u8b58\u5225\u65b0\u8208\u7684\u5a01\u8105\u3001\u627e\u51fa\u6feb\u7528\u7684\u6a21\u5f0f\uff0c\u4e26\u4e14\u5340\u5225\u7b26\u5408\u898f\u5b9a\u7684\u5546\u5bb6\u8207\u8a50\u9a19\u884c\u70ba\u3002\u9019\u6a23\u7684\u9748\u6d3b\u6027\u5c0d\u65bc\u5927\u898f\u6a21\u6253\u64ca\u4e94\u82b1\u516b\u9580\u800c\u4e14\u8b8a\u5316\u5feb\u901f\u7684\u5a01\u8105\u4f86\u8aaa\u975e\u5e38\u91cd\u8981\u3002<\/p>\n\n\n\n<p>\u53bb\u5e74\uff0c\u6211\u5011\u6301\u7e8c\u6295\u5165\u5927\u91cf\u8cc7\u6e90\uff0c\u8b93\u6211\u5011\u7684&nbsp;LLM&nbsp;\u6bd4\u4ee5\u5f80\u66f4\u52a0\u5148\u9032\u3002\u6211\u5011\u70ba\u6a21\u578b\u63a8\u51fa\u8d85\u904e&nbsp;50&nbsp;\u9805\u5f37\u5316\u529f\u80fd\uff0c\u8b93\u5927\u898f\u6a21\u7684\u653f\u7b56\u57f7\u884c\u66f4\u6709\u6548\u7387\u3001\u66f4\u7cbe\u6e96\u3002\u512a\u5148\u5347\u7d1a\u9019\u4e9b\u6280\u8853\uff0c\u8b93\u6211\u5011\u7684\u5718\u968a\u80fd\u5c08\u6ce8\u5728\u66f4\u8907\u96dc\u3001\u66f4\u6a21\u7cca\u7684\u554f\u984c\uff0c\u4e26\u4e14\u9084\u80fd\u53cd\u904e\u4f86\u518d\u70ba\u6211\u5011\u7684&nbsp;LLM&nbsp;\u63d0\u4f9b\u66f4\u7cbe\u7d30\u7684\u8a13\u7df4\u8cc7\u6599\uff0c\u4ee5\u4fbf\u672a\u4f86\u80fd\u66f4\u5b8c\u5584\u5730\u8655\u7406\u9019\u4e9b\u60c5\u6cc1\u3002<\/p>\n\n\n\n<p>\u4ee5\u6211\u5011\u57f7\u884c\u767c\u5e03\u5546\u7684\u653f\u7b56\u70ba\u4f8b\uff0c\u9019\u9805\u5de5\u4f5c\u6709\u52a9\u65bc\u78ba\u4fdd\u767c\u5e03\u5546\u80fd\u5920\u5b89\u5168\u5730\u900f\u904e\u5ee3\u544a\uff0c\u8b93\u4ed6\u5011\u9760\u81ea\u5df1\u7db2\u7ad9\u7684\u5167\u5bb9\u4f86\u71df\u5229\uff1a\u53bb\u5e74\u6211\u5011\u63a1\u53d6\u7684\u884c\u52d5\u4e2d\uff0c\u6709&nbsp;97%&nbsp;\u7684\u7db2\u9801\u5075\u6e2c\u8207\u653f\u7b56\u57f7\u884c\u662f\u7531\u6211\u5011\u7531&nbsp;AI&nbsp;\u652f\u63f4\u7684\u6a21\u578b\u8ca2\u737b\u3002\u501f\u52a9\u9019\u4e9b\u6a21\u578b\uff0c\u6211\u5011\u5927\u5e45\u63d0\u5347\u4e86\u7db2\u7ad9\u5be9\u67e5\u901f\u5ea6\u3001\u52a0\u5feb\u71df\u5229\u7684\u6d41\u7a0b\uff0c\u540c\u6642\u9632\u6b62\u5ee3\u544a\u51fa\u73fe\u5728\u9055\u898f\u7684\u7db2\u9801\u4e0a\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u9632\u5835\u4e0d\u826f\u5ee3\u544a\u66dd\u5149<\/strong><\/h3>\n\n\n\n<p>\u5927\u578b\u8a9e\u8a00\u6a21\u578b\u4e0d\u50c5\u63d0\u5347\u6211\u5011\u57f7\u884c\u653f\u7b56\u7684\u80fd\u529b\uff0c\u4e5f\u6709\u52a9\u6211\u5011\u6bd4\u8d77\u4ee5\u5f80\u66f4\u4e3b\u52d5\u7684\u9810\u9632\u6feb\u7528\u884c\u70ba\u3002\u9019\u4e9b\u7531&nbsp;AI&nbsp;\u9a45\u52d5\u7684\u5de5\u5177\u52a0\u5feb\u4e86\u8907\u96dc\u7684\u8abf\u67e5\u5de5\u4f5c\uff0c\u589e\u5f37\u6211\u5011\u63ed\u9732\u4e26\u963b\u6b62\u4e0d\u8096\u4eba\u58eb\u4e32\u9023\u3001\u7d2f\u72af\u7684\u80fd\u529b\u3002\u9019\u4e9b\u9810\u9632\u63aa\u65bd\u963b\u6b62\u4e86\u6578\u5341\u5104\u5247\u9055\u53cd\u653f\u7b56\u7684\u5ee3\u544a\u5c55\u793a\u5728\u6d88\u8cbb\u8005\u9762\u524d\uff0c\u540c\u6642\u78ba\u4fdd\u5408\u6cd5\u5546\u5bb6\u80fd\u5920\u5feb\u901f\u5730\u5411\u6f5b\u5728\u5ba2\u6236\u63a8\u9001\u5ee3\u544a\u3002<\/p>\n\n\n\n<p>\u6211\u5011\u7684\u65b9\u6cd5\u4e4b\u4e00\u662f\u5229\u7528\u5192\u7528\u5546\u5bb6\u8eab\u5206\u548c\u975e\u6cd5\u4ed8\u6b3e\u8cc7\u8a0a\u7b49\u7dda\u7d22\uff0c\u4f5c\u70ba\u6f5b\u5728\u6d88\u8cbb\u8005\u5371\u5bb3\u7684\u9810\u8b66\u6307\u6a19\uff0c\u85c9\u6b64\u5927\u898f\u6a21\u6253\u64ca\u4f86\u81ea\u5ee3\u544a\u4e3b\u7684\u8a50\u9a19\u30022024&nbsp;\u5e74\uff0c\u6211\u5011\u6301\u7e8c\u6295\u5165\u8cc7\u6e90\uff0c\u5728\u5e33\u6236\u8a2d\u5b9a\u6d41\u7a0b\u7684\u65e9\u671f\u968e\u6bb5\u963b\u6b62\u6b64\u985e\u8a50\u9a19\u884c\u70ba\uff0c\u4f7f\u6211\u5011\u80fd\u5728\u7121\u6578\u6709\u5bb3\u5ee3\u544a\u88ab\u63a8\u9001\u524d\u5c31\u52a0\u4ee5\u6514\u622a\u3002\u5177\u9ad4\u4f86\u8aaa\uff0c\u6211\u5011\u7e3d\u5171\u505c\u6b0a\u4e86\u8d85\u904e&nbsp;3,920&nbsp;\u842c\u500b\u5e33\u6236\uff0c\u5176\u4e2d\u7d55\u5927\u591a\u6578\u5728\u63a8\u9001\u4efb\u4f55\u5ee3\u544a\u524d\u5c31\u5df2\u88ab\u505c\u6b0a\u3002<\/p>\n\n\n\n<p><a href=\"https:\/\/support.google.com\/adspolicy\/answer\/9703665?hl=zh-Hant&amp;sjid=16158448951880726655-NC\" target=\"_blank\" rel=\"noreferrer noopener\">\u5ee3\u544a\u4e3b\u8eab\u5206\u9a57\u8b49<\/a>\u662f\u53e6\u4e00\u9805\u91cd\u8981\u7684\u5de5\u5177\uff0c\u6709\u52a9\u65bc\u6211\u5011\u9632\u6b62\u5df2\u88ab\u505c\u6b0a\u7684\u4e0d\u8096\u4eba\u58eb\u6372\u571f\u91cd\u4f86\uff0c\u540c\u6642\u4e5f\u63d0\u4f9b\u4e86\u5ee3\u544a\u51fa\u8cc7\u8005\u7684\u8cc7\u8a0a\u900f\u660e\u5ea6\u3002\u8a72\u8a08\u756b\u76ee\u524d\u5df2\u6db5\u84cb\u8d85\u904e&nbsp;200&nbsp;\u500b\u570b\u5bb6\u548c\u5730\u5340\uff0c\u5e73\u5747\u800c\u8a00\uff0c\u4eba\u5011\u5728&nbsp;Google&nbsp;\u4e0a\u770b\u5230\u7684\u5ee3\u544a\uff0c\u6709\u8d85\u904e&nbsp;90%&nbsp;\u4f86\u81ea\u5df2\u9a57\u8b49\u7684\u5ee3\u544a\u4e3b\u3002\u96a8\u8457\u65b0\u5ee3\u544a\u5ba2\u6236\u4e0d\u65b7\u52a0\u5165\u6211\u5011\u7684\u5e73\u53f0\uff0c\u6211\u5011\u6bcf\u5929\u90fd\u5728\u9a57\u8b49\u5e33\u6236\uff0c\u4e26\u5c07\u6301\u7e8c\u63d0\u9ad8\u9019\u500b\u6bd4\u4f8b\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u56e0\u61c9\u4e0d\u65b7\u6f14\u8b8a\u7684\u8a50\u9a19\u624b\u6cd5<\/strong><\/h3>\n\n\n\n<p>\u81ea\u7db2\u969b\u7db2\u8def\u767c\u5c55\u521d\u671f\uff0cGoogle&nbsp;\u4fbf\u4e00\u76f4\u5728\u5c0d\u6297\u624b\u6bb5\u9ad8\u660e\u800c\u4e14\u591a\u8b8a\u7684\u4e0d\u8096\u4eba\u58eb\uff1b\u4ed6\u5011\u7e3d\u662f\u4f01\u5716\u898f\u907f\u6211\u5011\u7684\u7cfb\u7d71\uff0c\u5728&nbsp;2024&nbsp;\u5e74\u4e5f\u4e0d\u4f8b\u5916\u3002\u6211\u5011\u900f\u904e\u5f37\u5316\u548c\u64f4\u5927\u653f\u7b56\u3001\u90e8\u7f72\u5feb\u901f\u61c9\u8b8a\u7684\u5718\u968a\uff0c\u4ee5\u53ca\u7cbe\u9032\u5075\u6e2c\u6a5f\u5236\u4f86\u9650\u5236\u8a50\u9a19\u7684\u89f8\u53ca\u7bc4\u570d\uff0c\u85c9\u6b64\u63d0\u5347\u6211\u5011\u5c0d\u6297\u9019\u4e9b\u4e0d\u8096\u4eba\u58eb\u7684\u9632\u79a6\u80fd\u529b\u3002\u6211\u5011\u4e5f\u610f\u8b58\u5230\u9019\u662f\u6574\u500b\u7522\u696d\u5171\u540c\u9762\u81e8\u7684\u6311\u6230\uff0c\u56e0\u6b64\u8207\u5168\u7403\u53cd\u8a50\u9a19\u806f\u76df\uff08Global Anti-Scam Alliance\uff09\u5171\u540c\u5275\u7acb\u65b0\u7684<a href=\"https:\/\/blog.google\/technology\/safety-security\/the-new-global-signal-exchange-will-help-fight-scams-and-fraud\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u5168\u7403\u8a0a\u865f\u4ea4\u63db\u5e73\u53f0<\/a>\uff08Global Signal Exchange\uff09\uff0c\u4ee5\u5f37\u5316\u8de8\u7522\u696d\u7684\u8cc7\u8a0a\u5171\u4eab\u3002<\/p>\n\n\n\n<p>\u5176\u4e2d\u4e00\u500b\u696d\u754c\u7684\u8da8\u52e2\uff0c\u662f\u5192\u7528\u516c\u773e\u4eba\u7269\u8eab\u5206\u7684\u5ee3\u544a\u8b8a\u591a&nbsp;\u2013\u2013&nbsp;\u4e0d\u8096\u4eba\u58eb\u5229\u7528&nbsp;AI&nbsp;\u751f\u6210\u7684\u5716\u50cf\u6216\u97f3\u8a0a\uff0c\u6697\u793a\u8207\u540d\u4eba\u6709\u95dc\u806f\uff0c\u85c9\u6b64\u63a8\u9001\u8a50\u9a19\u3002\u70ba\u4e86\u53cd\u64ca\uff0c\u6211\u5011\u8fc5\u901f\u7c4c\u7d44\u4e00\u500b\u7531&nbsp;100&nbsp;\u591a\u4f4d\u5c08\u5bb6\u7d44\u6210\u7684\u5c08\u8cac\u5718\u968a\uff0c\u5206\u6790\u9019\u4e9b\u8a50\u9a19\u624b\u6cd5\u4e26\u5236\u5b9a\u6709\u6548\u7684\u61c9\u5c0d\u63aa\u65bd\uff0c\u4f8b\u5982\u66f4\u65b0\u6211\u5011\u7684<a href=\"https:\/\/support.google.com\/adspolicy\/answer\/14599564?hl=zh-Hant&amp;sjid=16158448951880726655-NC\" target=\"_blank\" rel=\"noreferrer noopener\">\u4e0d\u5be6\u9673\u8ff0\u6216\u884c\u70ba\u653f\u7b56<\/a>\uff0c\u628a\u9019\u4e9b\u63a8\u5ee3\u8a50\u9a19\u7684\u5ee3\u544a\u4e3b\u505c\u6b0a\u3002\u6709\u9451\u65bc\u6b64\uff0c\u6211\u5011\u5f97\u4ee5\u6c38\u4e45\u505c\u6b0a\u8d85\u904e&nbsp;70&nbsp;\u842c\u500b\u9055\u898f\u7684\u5ee3\u544a\u4e3b\u5e33\u6236\uff0c\u800c\u53bb\u5e74\u6b64\u985e\u8a50\u9a19\u5ee3\u544a\u7684\u6aa2\u8209\u6578\u91cf\u4e0b\u964d\u4e86&nbsp;90%\u3002\u96d6\u7136\u9019\u6a23\u7684\u9032\u5c55\u8b93\u6211\u5011\u611f\u5230\u6b23\u6170\uff0c\u4f46\u6211\u5011\u9084\u662f\u7e7c\u7e8c\u52aa\u529b\u9632\u6b62\u9019\u4e9b\u8a50\u9a19\u884c\u70ba\u3002<\/p>\n\n\n\n<p>\u9019\u53ea\u662f\u6211\u5011\u5728\u5168\u4e16\u754c\u6301\u7e8c\u6253\u64ca\u5404\u7a2e\u5ee3\u544a\u8a50\u9a19\u7684\u5176\u4e2d\u4e00\u500b\u4f8b\u5b50\u3002\u5728&nbsp;2024&nbsp;\u5e74\uff0c\u6211\u5011\u5c01\u9396\u6216\u79fb\u9664\u4e86&nbsp;4&nbsp;\u5104&nbsp;1,500&nbsp;\u842c\u5247\u5ee3\u544a\uff0c\u4e26\u505c\u6b0a\u8d85\u904e&nbsp;500&nbsp;\u842c\u500b\u9055\u53cd\u8a50\u9a19\u76f8\u95dc\u5ee3\u544a\u653f\u7b56\u7684\u5e33\u6236\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 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